Remote Head of Growth

SkillCat is building the leading education and career platform for America’s skilled trades. Hundreds of thousands of people have used SkillCat to learn HVAC, electrical, plumbing, and other trades, earn industry certifications, and build better careers without taking on massive student debt.

This is an unusually high-impact marketing role: you’ll work directly with the founder, own the growth function, have the freedom to test unconventional ideas quickly, and help build a consumer brand that could define an enormous and historically underserved category.

About the Role SkillCat is looking for a highly entrepreneurial Head of Growth to find and scale the next ways we grow.

What You’ll Own Growth & Experimentation: Find new channels, audiences, partnerships, and growth opportunities. Build organic growth engines across TikTok, Instagram, YouTube, Reddit, LinkedIn, creators, influencers, ambassadors, communities, partnerships, and emerging platforms. Build relationships with creators, journalists, communities, and partners, and create reasons for people to talk about SkillCat.

Understand what is driving growth, investigate dips and spikes, measure experiments, find friction in the funnel, and turn data into action.

SEO & AEO: Own the strategy for how SkillCat gets discovered across Google, ChatGPT, Gemini, and other search platforms. Have personally helped grow a consumer product, audience, community, or brand

Have built organic distribution through social, creators, influencers, UGC, ambassadors, communities, or partnerships

Understand what makes ideas and content spread across TikTok, Instagram, YouTube, Reddit, LinkedIn, and emerging platforms

Are highly analytical and comfortable digging into funnels, performance, and experiment results

Are relentlessly curious about new channels, tools, trends, and growth opportunities

Are obsessed with understanding customers

Understand internet culture, creators, communities, and modern distribution

Are comfortable cold emailing, DMing, calling, pitching, and building relationships

You should be willing to write the copy, pull the data, talk to customers, build the scrappy landing page, learn the new tool, DM the creator, pitch the journalist, or launch the experiment yourself when that is the fastest way to learn.

Fully remote.

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