Remote Head of Growth

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Organic Growth, Kraken Pro based in Mexico.

We are looking for a strategic, hands‑on growth leader to accelerate organic acquisition and turn high‑intent audiences into active traders within a global digital asset platform. In this role, you will own the organic growth strategy across SEO, content, social media, community, referrals, and partnerships. You will combine data‑driven decision‑making, product thinking, and a strong understanding of user experience to optimize the entire journey from discovery to first trade. As a player‑coach, you will lead a lean team while remaining directly involved in experimentation, execution, and performance optimization. Working closely with Product, Design, Legal, and Communications, you will strengthen brand trust while identifying scalable acquisition opportunities. This is an opportunity to shape the growth engine of a leading trading product in a fast‑moving, international, remote‑first environment.

Organic Growth Strategy: Define, own, and execute a comprehensive organic acquisition strategy across SEO, content marketing, social media, community engagement, referrals, and strategic partnerships to attract high‑intent traders.

Acquisition Funnel Optimization: Map and analyze the full customer journey, from initial discovery to account registration, funding, and first trade, identifying conversion bottlenecks and opportunities to recover users who abandon the process.

User Experience Improvement: Brand‑Led Growth: Integrate brand positioning and trust‑building into organic acquisition initiatives, ensuring marketing activities strengthen credibility and long‑term user relationships rather than focusing solely on traffic volume.

Develop an in‑depth understanding of the trading platform, its features, competitive advantages, and user needs, translating product strengths into compelling acquisition and engagement strategies.

Team Leadership and Development: Lead, coach, and empower a small growth team, establishing clear priorities, removing obstacles, and encouraging a culture of ownership, experimentation, and continuous improvement.

Analytics and Performance Reporting: Build and maintain dashboards that track acquisition, conversion, retention, attribution, and cohort performance, translating data into actionable insights and clear recommendations for leadership.

Leverage AI‑powered tools and workflows to increase productivity, accelerate experimentation, improve content operations, and expand the impact of organic growth initiatives.

Align Product, Design, Legal, Communications, and other stakeholders around shared growth objectives, ensuring initiatives are delivered efficiently and consistently.

Compliance and Responsible Marketing: Work with Legal and Communications teams to ensure messaging is accurate, compliant, and aligned with applicable requirements across different regions and platforms.

Professional Experience: At least five years of experience in B2C acquisition or growth marketing, ideally within fintech, cryptocurrency, trading, gaming, or another consumer‑focused digital product environment.

Leadership Experience: Previous experience leading a small team in a player‑coach capacity, combining strategic direction and team development with hands‑on execution.

Broad knowledge of SEO, content marketing, social media, lifecycle marketing, community growth, referrals, and partnerships, with the ability to prioritize channels based on their potential impact.

Product and UX Mindset: Strong understanding of how digital products attract and retain users, with the ability to identify friction in user journeys and collaborate with Product and Design teams on practical improvements.

Experience with acquisition funnels, cohort analysis, attribution, performance measurement, and experimentation, with the ability to translate complex data into clear business recommendations.

Demonstrated ability to distinguish high‑impact growth opportunities from low‑value tactics, allocate resources effectively, and balance short‑term acquisition with long‑term brand development.

Trading and Crypto Awareness: Familiarity with cryptocurrency markets, trading communities, and the terminology, motivations, and expectations of active traders.

Remote Work: Fully remote position available in Mexico and other eligible international locations.

Global Collaboration: Opportunity to work with an international team in a fast‑paced digital finance and cryptocurrency environment.

Professional Development: Opportunity to expand expertise across growth marketing, product optimization, analytics, AI‑enabled workflows, and digital asset markets.

Product Impact: Direct influence on how traders discover, evaluate, and engage with a global trading platform.

Specific salary figures, healthcare coverage, paid leave, and other benefits were not detailed in the original job description and may depend on the applicable employment arrangements.