Head of B2B Partner Marketing

At Teradata, we believe that people thrive when empowered with better information. Teradata Autonomous Knowledge Platform activates enterprise intelligence by unifying data, knowledge and business context to achieve tangible outcomes. With Teradata, organizations can provide agents with full context for impact when it matters. Our solution lets businesses connect and scale on premises, in the cloud, or through a hybrid approach. Teradata delivers real business value with AI.

The Director, Global Partner Marketing will lead Teradata's global partner marketing function, owning the strategy and hands‑on execution of integrated marketing programs across the full partner ecosystem. This role is the connective tissue between Teradata's partner strategy and go‑to‑market execution—translating partnership priorities into campaigns, enablement assets, and scalable programs that move pipeline and deepen ecosystem engagement.

The ideal candidate brings deep expertise across all routes to market—Cloud Service Providers (CSPs), Independent Software Vendors (ISVs), and System Integrators (SIs)—and a track record of building the scalable systems, content, and toolkits that allow partners to market effectively at scale, including through a well‑governed Partner Portal Marketing Center.

Route‑to‑Market Coverage & Co‑Marketing

Own and execute partner marketing strategy across all Teradata routes to market, including Software Vendors (ISVs), Systems Integrators (SIs), and the broader longtail partner ecosystem.

Develop co‑marketing plans for each route to market in collaboration with GTM and Field Marketing teams, ensuring joint campaigns are aligned to regional priorities and tied to measurable outcomes.

Lead the creation of co‑branded content, solution narratives, joint value propositions, and broader bill of materials tailored to each partner segment.

Own the Partner Portal Marketing Center as the definitive self‑service marketing hub—continually evolving its content, structure, and usability so partners can access campaign‑in‑a‑box resources, co‑branded assets, and marketing guides independently.

Define and execute marketing strategy for flagship partner‑facing programs, including Global Partner Summit, Partner Advisory Councils, Partner Awards, and proprietary Teradata event integrations.

Collaborate with Field and Event Marketing to deliver partner‑focused experiences at major industry events and Teradata‑owned programs.

Build scalable campaign toolkits, playbooks, and templated assets that regional teams and partners can execute consistently across geographies.

Define and own partner marketing KPIs: pipeline contribution, partner portal engagement, MDF ROI, program adoption, and co‑marketing campaign performance.

Build a centralized ecosystem marketing dashboard that provides real‑time visibility into partner marketing performance across all tiers and routes to market.

Deliver executive‑facing performance reports and quarterly business reviews on partner marketing impact.

Partner with Partner Enablement and Programs teams to design the full partner marketing lifecycle: recruit, onboard, activate, grow, and retain partners through marketing.

10-15 years of B2B technology marketing experience, with a minimum of 7 years specifically in partner, channel, or alliance marketing.

5+ years leading marketing teams, with a strong record of developing talent and delivering through others.

Deep, hands‑on expertise with CSP, ISV, and SI partner models—including co‑marketing mechanics, MDF governance, co‑sell programs, and marketplace dynamics.

Demonstrated success building or significantly evolving a partner portal or self‑service marketing infrastructure.

Bachelor's degree required; MBA or advanced degree preferred.

Strong demand generation and campaign management skills with the ability to build scalable toolkits for partner execution.

Highly collaborative, with proven ability to influence cross‑functional teams across marketing, sales, and partner organizations.

Excellent analytical skills and experience using data to optimize programs and drive executive‑level decisions.

We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work.