General Virtual Assistant

Role Description

The International Coaching Federation (ICF) Atlantic Chapter is seeking a detail-oriented and proactive Virtual Assistant to provide administrative, email marketing, social media engagement, and event support. This role is focused on executing communication and engagement initiatives that support chapter members, professional development activities, and organizational visibility. The ideal candidate will be highly organized, comfortable working independently, and experienced with email campaign management, LinkedIn engagement, and basic graphic design. This is a project-based role requiring approximately 10 hours per month, with the potential for ongoing assignments and future opportunities.

Scope of Work

• Email Marketing & Communications
  • Upload and schedule email campaigns using System.io.
  • Manage and organize email sequences provided by board members.
  • Schedule event announcements, reminders, and member communications.
  • Ensure communications are deployed according to provided timelines.
  • Maintain communication accuracy and consistency.
• LinkedIn Community Engagement
  • Monitor the ICF Atlantic LinkedIn presence.
  • Engage with member posts that tag ICF Atlantic.
  • Like, comment on, and share relevant member content to increase visibility and engagement.
  • Support community-building initiatives through social media interaction.
• Event & Administrative Support
  • Assist with event promotion and communication workflows.
  • Manage event listings and promotional activities through Eventbrite.
  • Support continuing education credit (CCE) application submissions for professional development events.
  • Coordinate routine administrative tasks related to chapter activities.
• Graphic Design & Content Support
  • Create simple promotional graphics and event announcements using Canva.
  • Design content in accordance with established ICF brand guidelines.
  • Develop event banners, announcement graphics, and supporting visual assets.
  • Maintain brand consistency across communications.
• Process & Workflow Support
  • Work from communication requests submitted by board members through established forms and processes.
  • Execute tasks accurately and efficiently with minimal supervision.
  • Maintain organized records of scheduled communications and event activities.

Qualifications

• Previous experience as a Virtual Assistant, Administrative Assistant, or Executive Assistant.
• Experience managing email campaigns and automated workflows.
• Familiarity with LinkedIn community engagement and social media management.
• Strong written and verbal English communication skills.
• Excellent organizational and time-management abilities.
• Ability to work independently and follow established processes.
• High attention to detail and accuracy.

Preferred Qualifications

• Experience supporting coaches, consultants, training organizations, or professional associations.
• Familiarity with personal development, coaching, leadership development, or professional education industries.
• Experience managing event promotions and registrations.
• Basic graphic design experience.

Tools Required

• System.io (Email Campaigns & Automation)
• LinkedIn (Community Engagement)
• Canva (Graphic Design)
• Eventbrite (Event Promotion & Registration)
• Google Workspace (Docs, Sheets, Gmail)

Shifts & Hours

• Short term project set up: approximately 10 hours per month.
• Flexible schedule.
• Work can generally be completed asynchronously.
• Suggested workflow may involve dedicating approximately 2–3 hours per week.
• No requirement to work within the client's business hours unless otherwise agreed.
• Communication requests will be provided in advance whenever possible.

Target Start Date

• Target start: As soon as possible.
• Preferred onboarding and candidate review process to begin immediately.
• Initial candidate shortlisting expected within approximately 1–2 weeks.