Director of Marketing (Social Media/ Influncer)

Job Description

Mia Aesthetics is seeking a strategic, creative, and performance-driven Director of Social Media & Influencer Marketing to lead our organic social media and influencer strategy across the national brand, clinic locations, surgeons, and social platforms.

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This leader will set the vision, creative direction, operating structure, and performance standards for Mia’s social ecosystem while building a differentiated brand presence that drives engagement, growth, and measurable business results.

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Social Media Strategy & Creative Direction

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• Own Mia’s organic social strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
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• Develop distinct strategies for national, location, and surgeon accounts.
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• Establish content pillars, creative concepts, recurring series, and platform-specific strategies.
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• Maintain a recognizable, culturally relevant, and differentiated brand voice.
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• Use performance data and trends to identify which content, formats, and creators should be scaled or adjusted.
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Team Leadership & Operations

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• Lead and develop Mia’s social media and influencer marketing organization.
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• Establish clear roles, workflows, accountability, and performance expectations.
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• Manage social leaders and ensure location-based teams are effectively supported.
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• Build efficient processes for content planning, approvals, publishing, analytics, and account governance.
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• Create a culture of creativity, experimentation, accountability, and continuous improvement.
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Influencer Marketing

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• Own Mia’s influencer marketing strategy, including creator selection, partnerships, compensation, deliverables, and performance standards.
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• Develop relationships with influencers, creators, patient ambassadors, and strategic partners.
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• Ensure partnerships produce authentic content that supports organic social, paid media, brand awareness, and patient acquisition.
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• Track influencer performance, including engagement, leads, consultations, deposits, procedures, and ROI.
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Analytics & Business Impact

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• Establish KPIs and dashboards to measure account, content, employee, location, surgeon, and campaign performance.
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• Monitor reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures.
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• Translate social performance into clear recommendations and action plans.
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• Partner with CRM, paid media, sales, and analytics teams to improve attribution from social engagement to patient acquisition.
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• Identify high-performing organic content that can be scaled through paid media and other marketing channels.
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Content Production

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• Partner with content production teams to establish creative priorities, briefs, and deliverables.
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• Ensure shoots generate high-quality, reusable assets across social, paid media, email, SMS, and patient education.
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• Balance professional production quality with authentic, platform-native content.
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Qualifications

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• 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.
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• 3+ years of people-management experience.
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• Proven experience developing and executing social strategies for consumer-facing brands.
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• Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.
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• Strong knowledge of influencer marketing, creator partnerships, and performance measurement.
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• Experience managing multi-account or multi-location social environments preferred.
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• Strong creative judgment combined with analytical and performance-driven decision-making.
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• Experience with social media management and analytics platforms such as Sprout Social, SocialPilot, Hootsuite, or similar.
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• Strong leadership, communication, organizational, and project-management skills.
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• Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually driven consumer brand preferred.
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