VP-Marketing

Role Description

Uniti Fiber is seeking a strategic, hands-on, and transformational marketing executive to serve as the senior leader responsible for the company’s full marketing and go-to-market function. This role will own the end-to-end marketing strategy and execution for the business, including:

• Internal and external marketing
• Brand, positioning, and product marketing
• Demand generation and digital marketing
• Communications and sales enablement
• Customer lifecycle marketing and marketing operations
• Analytics and agency management

Reporting to the President of Sales, this executive will build and lead the marketing organization, define the company’s market story, and create a scalable go-to-market engine that drives revenue growth, market penetration, and brand strength. The ideal candidate is both a strategic architect and an execution-focused operator who can build from the ground up, lead cross-functional alignment, and deliver measurable business impact.

What You'll Do

• Develop and lead the overall marketing and go-to-market strategy for Uniti Fiber
• Build a high-performing marketing organization with clear structure, accountability, and performance expectations
• Define market segmentation, target audiences, ideal customer profiles, and value propositions
• Lead brand strategy, brand architecture, messaging, and positioning across all customer and stakeholder audiences
• Own product marketing, including launch planning, competitive differentiation, sales messaging, and commercialization strategy
• Design and execute integrated demand generation programs to drive awareness, lead generation, pipeline growth, and revenue
• Oversee digital marketing strategy and execution across web, paid media, SEO/SEM, content, email, and social channels
• Lead field and channel marketing initiatives that support direct and partner sales motions
• Own sales enablement strategy, including collateral, tools, messaging, training, and launch communications
• Lead external communications, public relations, thought leadership, and reputation-building efforts
• Develop customer marketing programs that support acquisition, onboarding, retention, upsell, and advocacy
• Establish the marketing operating model, including annual planning, budget management, KPI reporting, attribution, martech, and analytics
• Partner closely with Sales, Product, Operations, Finance, and executive leadership to align strategy and execution
• Manage agency and vendor relationships to maximize performance, efficiency, and return on investment

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field required; MBA or advanced degree preferred
• 15+ years of progressive marketing leadership experience, including executive ownership of a broad marketing function
• Proven experience leading both strategy and execution across brand, product marketing, demand generation, digital, and communications
• Strong track record of building or transforming marketing organizations and operating models
• Demonstrated success driving pipeline, revenue growth, market expansion, and customer engagement
• Experience in telecom, fiber, broadband, connectivity, technology, or similarly complex B2B growth environments strongly preferred
• Deep understanding of go-to-market planning, commercialization, and cross-functional execution
• Strong financial and analytical acumen, including budget ownership, forecasting, and performance measurement
• Exceptional communication, leadership, and stakeholder management skills
• Ability to operate effectively in a fast-paced, evolving, high-accountability environment

Leadership Profile

The successful candidate will be:

• A strategic thinker with strong commercial instincts
• A builder who can create structure, process, and momentum from the ground up
• A leader who can balance vision with operational discipline
• A collaborative executive who can influence across functions and levels
• A decisive, accountable operator with a bias for action
• A strong people leader who can attract, develop, and retain top talent

Success in the Role Will Be Measured By

• Development of a clear, differentiated market position for Uniti Fiber
• Improved awareness, demand creation, and pipeline generation
• Strong alignment across Sales, Product, and Marketing
• Increased effectiveness of product launches and commercial programs
• Scalable marketing processes, systems, and reporting
• Measurable impact on revenue growth, customer acquisition, retention, and brand strength

Reporting Relationship

• Reports to: President of Sales, Uniti Fiber
• Suggested Direct Functional Ownership:
• Product Marketing and Go-to-Market
• Demand Generation and Digital Marketing
• Brand, Content, and Communications
• Field and Channel Marketing
• Marketing Operations and Analytics
• Sales Enablement
• Customer Marketing

Benefits

• Medical, Dental, Vision Insurance Plans
• 401K Plan
• Health & Flexible Savings Account
• Life and AD&D, Spousal Life, Child Life Insurance Plans
• Educational Assistance Plan