VP of Marketing

Role Description

This is a rare opportunity to shape a category-defining marketing engine for a platform at the forefront of AI. You’ll lead how Prolific is positioned and adopted by frontier AI labs and enterprise customers, while continuing to scale our research business and global participant ecosystem.

At a pivotal stage of growth, this is a hands-on leadership role. You’ll define and execute a clear, commercially-driven marketing strategy that strengthens our enterprise B2B motion, sharpens our market positioning, and drives pipeline and revenue.

You’ll build, evolve, and lead a globally distributed team across the full breadth of marketing, including:

• Enterprise B2B (core focus)
• Product marketing
• Brand
• Growth
• Marketing operations
• B2C growth for our participant ecosystem

This role requires a balance of strategic thinking and execution: someone who can operate at a high level while also rolling up their sleeves to build, test, and scale what works.

Qualifications

• 10+ years leading and scaling marketing in high-growth tech or scale-up environments
• Proven ownership of a full-stack B2B marketing function, spanning multiple disciplines
• Track record of building and executing strategies that drive pipeline and revenue growth
• Experience operating in enterprise B2B environments, ideally with complex or technical products
• Exposure to AI, developer, or data-driven ecosystems strongly preferred

Requirements

• Set and execute an integrated marketing strategy aligned to company goals, with a strong focus on enterprise B2B growth
• Build, restructure, and scale the marketing organisation, including team design and operating model
• Establish rigorous performance management across demand generation and growth: pipeline, attribution, CAC/LTV, expansion, and ROI
• Develop and scale a high-performing B2B demand engine (ABM, field marketing, enterprise GTM) targeting AI labs and large organisations
• Lead product marketing and positioning, creating clear, differentiated narratives across a complex product and customer landscape
• Partner closely with sales to strengthen sales enablement and land-and-expand motions
• Drive cross-functional go-to-market execution, including launches and expansion into new customer segments
• Build Prolific’s brand awareness and category presence, ensuring we are top-of-mind for AI and research leaders

Benefits

• Competitive salary
• Benefits
• Remote working
• Impactful, mission-driven culture