VP, Marketing

Role Description

We are searching for an experienced VP of Marketing with P&C insurance experience to drive the strategic direction of how we present ourselves to agents, brokers, policyholders, carrier partners, and the marketplace. This is a fast-paced, roll up your sleeves position that partners closely with our sales, underwriting, and executive leadership teams to amplify our brand and grow our distribution network.

Key Responsibilities:

• Brand Strategy & Positioning:
  • Define and champion Swyfft’s brand identity across all markets.
  • Develop messaging frameworks that clearly communicate our expertise in CAT-exposed coastal regions and California markets.
  • Differentiating our brand in competitive markets where trust, capacity, and responsiveness are key.
• Distribution & Channel Marketing:
  • Design and execute agent and broker recruitment campaigns to rapidly grow our distribution network.
  • Build targeted outreach strategies for coastal property specialists, surplus lines producers, and independent agents.
  • Develop co-marketing programs and collateral that support our distribution partners in the field.
• Digital Presence & Content:
  • Oversee digital marketing channels including website, email, SEO/SEM, LinkedIn, and emerging platforms.
  • Create compelling content, thought leadership articles, market updates, CAT event communications, and producer resources.
  • Leverage data analytics to measure campaign performance and optimize spend across traditional and social media channels.
• Market Intelligence & Product Storytelling:
  • Monitor and synthesize industry trends, regulatory developments, and competitive dynamics.
  • Translate complex underwriting and product information into clear, compelling marketing narratives.
  • Provide the executive team with market insight that informs go-to-market strategy and new state expansion decisions.
• Event & Conference Strategy:
  • Identify, plan, and maximize presence at key industry events.
  • Develop trade show strategies and post-event follow-up programs that convert relationships into distribution partnerships.
• Team & Budget Leadership:
  • Manage a marketing function, including vendors and a small internal team.
  • Operate efficiently within budget constraints while demonstrating creativity and resourcefulness.

Qualifications

• 10+ years of progressive marketing experience.
• A minimum of 3-5 years in property & casualty insurance.
• Experience with both B2B and B2C communications.
• Experience managing and utilizing CRM platforms and marketing automation tools.
• Strong written and verbal communication skills.

Requirements

• A builder's mindset.
• A keen eye for design and strong aesthetic instincts.
• Experience driving revenue growth through measurable marketing strategies.
• Leading high-impact, data-driven marketing initiatives with measurable ROI.

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field required.
• Advanced Degree preferred.

Computer Skills

• Proficient with modern MarTech stacks (e.g., Salesforce, HubSpot).
• Ability to communicate effectively using programs such as Slack & MS Teams.

Other

• Reliable high-speed internet connectivity required.
• Designated quiet work from home space.

Benefits

• Medical, Dental, and Vision.
• Short- and Long-Term Disability (Company Paid).
• Voluntary Long-Term Disability.
• Employee Life & AD&D (Company Paid).
• Voluntary Employee, Spouse, and Child Life & AD&D.
• Healthcare, Dependent Care and Transit FSA, and Healthcare Savings Account (HSA).
• 401K with a generous matching contribution and no vesting schedule.
• 20 days of PTO annually (prorated based on hire date).
• Company Paid Holidays and 2 “Choose Your Own Holidays.”