VP of Marketing

Role Description

For the right person, this is the opportunity of a career. PlanITROI is looking for someone who can build a brand and marketing strategy from the ground up at a company with 25 years of reputation and credibility.

• Lead the end-to-end strategic rebuild of the PlanITROI website.
• Develop and execute a thought leadership strategy that elevates PlanITROI and its executive leaders.
• Architect PlanITROI's inbound marketing engine.
• Operationalize PlanITROI's brand voice and messaging hierarchy.
• Build a lean, high-output marketing function over time.

Qualifications

• 10+ years of B2B marketing experience.
• 3 to 5 years in a senior brand, demand generation, or marketing leadership role.
• Growth-stage or startup background.
• Enterprise B2B ICP fluency.
• B2B computer hardware, IT services, managed services, SaaS, or technology lifecycle background.
• Proven brand builder.
• Storyteller and executor.
• PR and thought leadership with documented results.
• Full website rebuild ownership.
• Modern marketing fluency.
• Ready-to-deploy network.
• Hard-nosed vendor manager.
• Agile under pressure.
• Thinks in years, executes in weeks.
• Zero hand-holding required.
• Mission-driven at a level that shows in the work.

Requirements

• Freelancers and content creators, including video production and design.
• PR and media contacts in B2B technology or IT services.
• Web development and design partners.
• SEO, GEO, and AEO capability.
• Experience directing specialist agencies.

Benefits

• Opportunity to build something from the ground up.
• Direct line to a visionary leadership team.
• Fast track to CMO for successful candidates.

Key Responsibilities

• Website Strategy & Rebuild.
• Thought Leadership & PR.
• Inbound Marketing & Digital Visibility.
• Brand Strategy & Messaging.
• Executive Presence & Physical Events.
• Team Building & External Resource Management.

30 / 60 / 90-Day Plan

• First 30 Days: Listen, Learn, and Assess.
• Days 31 to 60: Build the Foundation.
• Days 61 to 90: Launch and Measure.

What Success Looks Like

• By month twelve, the website works as a sales and recruiting asset.
• The brand voice is consistent and recognizable across every channel.
• A content library of 20 or more assets is actively used by the sales team.
• Executive leaders have an active publishing cadence and earned media coverage.

The Application and Interview Process

• An initial conversation with leadership.
• A deep-dive session to walk through PlanITROI's current state.
• Three candidate projects to be completed and presented.
• A final presentation to the executive team.