VP of Marketing

Role Description

The literacy crisis is real, well-documented, and solvable. Ignite Reading has the model, the outcomes data, and the momentum—what we need now is a marketing leader who can make sure every district decision-maker in America knows it.

As our Vice President of Marketing, you will be Ignite Reading’s most senior marketing and communications leader and a key member of the Senior Leadership Team. You will own the full marketing funnel from brand awareness and content strategy through demand generation and pipeline contribution with a relentless focus on driving new district adoption and renewal. You will tell our story in a way that reaches and moves district administrators, Directors of Curriculum, and Chief Academic Officers who hold the power to ensure every child has the right to learn to read on time.

The ideal candidate is a true player-coach: a strategic leader with creative instinct who inspires and develops their team, builds strong cross-functional relationships, and brings others along toward a shared vision while also being willing and able to roll up their sleeves and do the work when it matters. At Ignite Reading, we move quickly and operate lean, which means this leader will be as comfortable diving into a HubSpot workflow, analyzing the data, or sharpening the copy on a campaign email as they are presenting a marketing strategy to the CEO, Senior Leadership Team, and Board of Directors. We are looking for someone who leads by example, earns the trust of their team through competence and follow-through, and never considers any task beneath them when the mission demands it.

Qualifications

• 15+ years of progressive marketing experience, with at least 5 years in a senior or director-level marketing leadership role (setting vision and direction for the function and managing a team)
• Proven expertise in B2B demand generation, including multi-channel campaign execution, lead nurturing, and pipeline contribution measurement
• Deep, hands-on HubSpot experience, including marketing automation, CRM integration, lead scoring, and reporting is required
• Demonstrated experience marketing to institutional or government buyers with long sales cycles and multi-stakeholder buying processes; experience with K–12 school districts
• Proven ability to develop and execute a comprehensive strategic marketing plan tied to measurable business outcomes
• Strong experience directing creative work (both copy and design) across brand campaigns, digital assets, and collateral
• Exceptional written and verbal communication skills, with an ability to distill complex topics into compelling narratives
• Experience managing both in-house teams and external agencies or contractors
• Data-driven mindset with the ability to set goals, interpret marketing analytics, and translate insights into action

Requirements

• Experience in the K–12 education sector or EdTech, with a working knowledge of how school districts evaluate and adopt new programs
• Familiarity with early literacy, reading instruction, or evidence-based education models
• Experience with account-based marketing (ABM) strategies targeting named district accounts
• Background in mission-driven, nonprofit, or social impact organizations
• Results-oriented with a strong focus on achieving revenue, conversion, sales, and other marketing goals
• An exceptional writer with a discerning sense for compelling storytelling and developing content programs to deliver valuable content to customers

Benefits

• Salary: $240,000 plus options for leadership bonuses based on organizational performance
• Employee Stock Options
• Medical, Dental, and Vision (80% employee coverage, 70% dependent coverage)
• Short-term Disability (100% employer paid)
• Technology Stipend
• Unlimited PTO + paid holidays
• Professional Development Stipend
• Wellness Reimbursement
• 12 Weeks of Parental Leave
• Voluntary Life Insurance