Director of Product Marketing

Role Description

Stord is seeking a high-impact Director of Product Marketing to build and elevate our Product Marketing function from the ground up. This is a foundational hire who will:

• Define how we position our products in the market.
• Shape our go-to-market strategy.
• Ensure our narratives translate into measurable commercial impact across Sales, Product, and Revenue teams.

This is not a “pure strategy” role. We are looking for a player-coach operator—someone who can:

• Set direction and challenge ideas.
• Pressure-test GTM thinking.
• Roll up their sleeves to write messaging, build narratives, and drive execution when needed.

You’ll sit at the intersection of Product, Sales, and Marketing leadership—partnering closely with executive stakeholders to:

• Shape GTM decisions.
• Influence roadmap thinking.
• Ensure we are consistently showing up as a best-in-class, category-defining logistics tech company.

Product Marketing at Stord is still in its early evolution—this is a chance to build the function, not inherit it. You’ll have:

• Meaningful executive visibility.
• The ability to shape company narrative at the highest level.
• The opportunity to directly influence how the market understands Stord.

What You’ll Do:

• Build and lead core product positioning and messaging that clearly differentiates Stord across enterprise logistics, fulfillment, and supply chain technology.
• Own and evolve go-to-market strategy for product launches, vertical plays, and key strategic initiatives.
• Serve as a trusted GTM advisor to senior leadership—bringing strong perspective on market readiness.
• Partner tightly with Product Management and Revenue leadership to translate roadmap and customer insights into actionable GTM narratives.
• Drive sales and customer success enablement, ensuring teams have the tools, narratives, and competitive clarity to win in-market.
• Establish feedback loops between customers, Product, and Revenue teams to refine positioning and product-market fit signals.
• Act as both strategist and executor—comfortable operating at a high level while getting into the details when needed.

Qualifications

• 7+ years of experience in Product Marketing or GTM roles within B2B SaaS, logistics, supply chain, or similarly complex enterprise environments.
• Proven ability to own and drive GTM strategy end-to-end.
• Strong executive presence with the ability to confidently challenge ideas and influence senior stakeholders.
• Hands-on operator mindset—comfortable in both board-level discussions and writing messaging.
• Deep experience translating technical or operational products into compelling customer narratives.
• Strong commercial orientation with a clear understanding of how PMM drives pipeline, adoption, and revenue outcomes.
• Experience working in fast-moving, high-growth environments.

Requirements

• Background in logistics, supply chain, or operational SaaS (e.g., Flexport, ShipBob, Radial, Geodis, etc.).
• Experience in companies that have scaled significantly or gone through major growth inflection points.
• Exposure to IPO-track or late-stage scaling environments where rigor and executive alignment are critical.
• Experience building or scaling a PMM function from earlier stages.

Benefits

• Submit your resume and a portfolio of marketing examples (links to case studies, enablement materials, technical briefs, webinars, etc).