Advertising Account Manager, SMB - Health and Wellness

About the Team & Role At TikTok, our Global Business Solutions team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, and driving effective ad campaigns. Our SMB team helps businesses of all sizes achieve their marketing goals on TikTok by designing scaled sales and service delivery programs and providing tailored tools and products. The role is a dynamic and strategic Account Manager who will maintain and grow relationships with SMB clients, deliver tailored solutions, and drive client success on the platform. It requires strong client‑facing expertise, analytical capabilities, and a deep understanding of TikTok’s product offerings. Responsibilities Client Relationship Management – Act as the primary contact for a portfolio of SMB clients, ensuring 100% engagement quarterly. Build long‑term relationships by understanding client goals, challenges, and key stakeholders. Educate clients on TikTok‑specific trends and strategies to optimize platform usage. Account Growth and Retention – Analyze total addressable market (TAM) and TikTok’s performance within broader marketing spend. Develop strategies to retain clients, reduce churn, and enhance platform dependency. Collaborate across teams to exchange insights and drive product enhancements. Identify and leverage upselling and cross‑selling opportunities, including ad credits, measurement studies, and creative solutions. Maximize seasonal growth opportunities such as product launches and end‑of‑year events. Performance Reporting and Analysis – Forecast and size opportunities, developing strategies to meet goals. Conduct data‑driven analysis to identify risks, trends, and growth opportunities. Track KPIs and deliver actionable insights to optimize campaign performance. Problem‑Solving and Client Support – Advocate for client needs and resolve issues efficiently. Collaborate with technical teams to troubleshoot and support client challenges. Set and manage clear client expectations with actionable solutions. Qualifications Minimum Qualifications – Experience in a digital advertising or ecommerce sales position; strong understanding of sales processes, including upselling, cross‑selling, and negotiations; familiarity with trends and brands within the advertising industry. Preferred Qualifications – Exceptional communication skills and ability to articulate complex solutions; data‑driven mindset with ability to analyze account performance, track KPIs, and develop actionable recommendations; resourcefulness in addressing challenges and managing client expectations; thrive in a fast‑paced environment, switching between strategic and operational mindsets; ability to prioritize and synthesize a high volume of information; skilled in using internal tools to track progress and identify opportunities; familiarity with external tools for TAM analysis and industry trend monitoring; experience tracking interactions across communication platforms such as Zoom, email, and in‑person engagements. Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please contact us. #J-18808-Ljbffr TikTok