HubSpot Administrator

HubSpot Administrator

We're seeking a HubSpot Administrator to own and operate our HubSpot platform end to end, ensuring it is configured, governed, and leveraged to its full potential. This role is the system authority for HubSpot Marketing Hub, responsible for administration, optimization, automation, and data integrity, while enabling efficient, high performing marketing execution across campaigns, programs, and reporting.

This role requires deep, hands on HubSpot expertise. The ideal candidate is HubSpot certified, highly fluent in the platform's full feature set, and able to move quickly and confidently across workflows, properties, lists, forms, integrations, and reporting. While this role supports campaign execution and collaborates across the GTM organization, the primary mandate is HubSpot excellence, governance, and scalability.

In addition to HubSpot, this individual will support select tools in the marketing tech stack such as GoTo and Smartsheet and coordinate closely with GTM, Product, and Employee Experience teams to ensure clean data flow, disciplined processes, and consistent execution.

Key Responsibilities

HubSpot Administration & Platform Ownership

• Serve as the primary administrator and subject matter expert for HubSpot Marketing Hub

• Manage user access, permissions, roles, and licenses and oversee onboarding and offboarding within HubSpot

• Own platform governance including properties, forms, lists, naming conventions, templates, and folder structure

• Design, build, test, and maintain workflows, automation, lead routing, scoring, and lifecycle logic

• Ensure data quality, consistency, and integrity across contacts, companies, campaigns, and reports

• Monitor and manage integrations and data flow between HubSpot and connected platforms such as Salesforce and troubleshoot and escalate as needed

• Perform ongoing platform hygiene including cleanup, archiving, and retention support

• Stay current on HubSpot releases and best practices and recommend and implement enhancements that improve efficiency and performance

• Create and maintain clear documentation, standards, and how to guidance for internal stakeholders

Marketing Execution Enablement

• Build and maintain emails, landing pages, forms, and basic nurture programs within HubSpot using approved templates and designs

• Partner with the Senior Designer to implement and maintain HubSpot email and landing page templates

• Support webinar setup and execution within HubSpot including registration, integrations, and attendee tracking

• Build audience segments and suppression lists to support campaign requirements

• Run pre and post launch QA to ensure accuracy, functionality, compliance, and reporting readiness

Campaign & Calendar Coordination

• Support intake and execution workflows by ensuring HubSpot assets and automation are built accurately and on time

• Maintain campaign related timelines and schedules to avoid audience overlap and messaging conflicts

• Apply and enforce campaign structure, naming conventions, tags, UTMs, and attribution logic within HubSpot

• Assist with post campaign close out including asset archiving and reporting validation

Reporting & Performance Support

• Build and maintain standard HubSpot dashboards and reports aligned to GTM needs

• Monitor dashboards for data quality or configuration issues and proactively resolve gaps

• Support monthly and quarterly reporting by preparing clean, reliable performance data

• Maintain documentation for report definitions, filters, and usage guidance

Marketing Technology Support

• Provide light administration and coordination support for tools such as GoTo Webinar and Smartsheet

• Assist with basic user access, templates, and hygiene in supporting platforms as needed

Required Qualifications

• 1 to 3+ years of hands on HubSpot administration experience with Marketing Hub

• HubSpot certification required including Marketing Software, Automation, and or Admin

• Proven ability to work quickly and efficiently across workflows, properties, lists, forms, emails, landing pages, and reporting

• Strong understanding of marketing automation, CRM data models, and attribution fundamentals

• Experience managing email campaigns end to end within HubSpot

• High attention to detail with a strong emphasis on data quality and governance

• Ability to manage multiple requests and priorities in a fast-moving environment

• Clear, confident communication skills when supporting internal stakeholders

Preferred Qualifications

• Experience supporting HubSpot Salesforce integrations

• Familiarity with webinar platforms such as GoTo Webinar or similar

• Experience with Smartsheet or comparable project management tools

• Background in B2B, banking, technology, or SaaS marketing environments

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or touch objects, tools, or controls. The employee frequently is required to talk or hear. The employee is occasionally required to stand; walk; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 10 pounds, usually waist high, up to 50 feet away. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Typical office environment

• Up to 10% travel time may be required

Who is Navanta?

Navanta is the trusted technology and services partner for community financial institutions, unifying critical systems, security, cloud infrastructure, and support into one seamless, purpose built experience. With more than 35 years of banking expertise and a deep belief in the community banking mission, Navanta delivers solutions with heart, soul, and extraordinary service. From Managed IT to Core Banking, CRM, and Advisory Services, Navanta helps institutions simplify complexity, reduce risk, and strengthen daily operations. Navanta empowers community bankers and their people to thrive together. Go Bankers, Go.™

We live our purpose by always putting people first in our decisions and actions.

Our engaged culture is strongly influenced by the passion our team members bring while serving community bankers and their communities. We believe in encouraging confidence in each other and delivering solutions that make our clients confident with us. To that end we seek out problem solvers, creative thinkers and engaged individuals that thrive in a fast-paced yet supportive environment.

We believe engaged team members lead to loyal clients, which in turn drives results for our business.

Together, we are:

• Accountable

• Outcome-driven

• Passionate

• Relationship-focused, and

• Committed.