Business Development & Marketing Associate

Job Description

All potential candidates should read through the following details of this job with care before making an application.

Overview

THG Energy Solutions is looking for a highly organized, curious, and motivated Business Development & Marketing Associate to help build and manage our commercial pipeline.

This is a hybrid role combining business development, account-based marketing, prospect research, and marketing execution. You will take ownership of THG's target account universe and work systematically across it to understand each organization, identify the people who matter, uncover potential business needs, and determine whether there is a legitimate opportunity for THG.

This is not a traditional high-volume cold-calling BDR role. THG sells a complex solution to commercial and industrial organizations, so success requires curiosity, judgment, persistence, and a willingness to dig into how organizations operate. You will be expected to research accounts, connect the dots, figure out what matters, and determine the best way to create an opportunity rather than simply work through a call list.

You do not need to know the energy industry when you start. You do need to be intellectually curious, highly organized, detail-oriented, and willing to learn. The role provides broad commercial experience across marketing, business development, account strategy, qualification, and enterprise sales, with significant exposure to senior decision-makers.

You will work closely with the Chief Customer Officer (CCO) or lead sales executive, who will take the lead once an account has progressed to a qualified sales opportunity.

Core ResponsibilitiesTarget Account Development

• Own the day-to-day development and engagement of THG's target account universe.
• Research organizations, their operations, key decision-makers, and relevant business triggers.
• Build and maintain account and contact maps across energy, facilities, finance, AP, sustainability, and related functions.
• Develop an understanding of each account's current processes, priorities, and potential needs.
• Systematically move accounts from research through engagement, qualification, and handoff.

Business Development & Qualification

• Execute targeted email, LinkedIn, phone, and other outbound campaigns.
• Build relationships with prospective customers and create meaningful initial conversations.
• Identify business problems, priorities, and potential buying triggers through research and prospect conversations.
• Determine whether an account represents a legitimate opportunity for THG and what should happen next.
• Provide qualified introductions and concise account intelligence to the lead sales executive.

Marketing & Account-Based Marketing

• Execute THG's account-based marketing strategy across the target account universe.
• Build and deploy targeted email campaigns, cadences, and sequences in HubSpot.
• Manage LinkedIn activity, event follow-up, and other targeted outreach.
• Develop and coordinate marketing content, collateral, events, and other campaigns that support account development.
• Work with leadership to continuously improve messaging, campaigns, and market engagement.

Account Intelligence, Pipeline & Commercial Operations

• Maintain accurate and useful account, contact, activity, and opportunity information in HubSpot.
• Manage lead routing, scoring, lists, and workflows to support efficient sales and marketing execution.
• Build and maintain dashboards that provide visibility into account coverage, engagement, pipeline, and campaign performance.
• Support RFPs, proposals, events, and other commercial activities as needed.
• Identify opportunities to improve processes, data quality, and the efficiency of THG's commercial engine.

What success looks like:

Success in this role is not simply measured by the number of emails or calls completed.

You will be successful when you:

• Create consistent coverage and meaningful engagement across THG's target account universe.
• Develop increasingly accurate intelligence about target accounts, including their structure, priorities, stakeholders, and potential needs.
• Identify and surface accounts with legitimate potential for THG and determine the appropriate next step.
• Generate qualified introductions and improve engagement across email, LinkedIn, website, events, and other marketing activities.
• Maintain a clean, useful CRM and continuously improve the processes, data, and insight that support THG's commercial efforts.

The expectation is that you will create coverage, engagement, intelligence, and qualified introductions. The sales executive will take primary responsibility for discovery, solution positioning, proposals, negotiation, and closing.

Experience & Qualifications

• 1 to 3 years of experience in business development, sales development, marketing, account management, customer success, or a related commercial role.
• Strong written and verbal communication skills, with the ability to research organizations and turn what you learn into actionable information.
• Highly organized and detail-oriented, with the ability to independently manage a large account universe, priorities, and follow-ups.
• Persistent and comfortable initiating conversations, building relationships, and following up consistently.
• Curious and willing to learn a complex industry, product, and set of customer problems.
• Strong judgment and able to distinguish useful information from noise and determine what is worth pursuing.

Nice to have

• Experience with account-based marketing or targeted outbound campaigns.
• Experience selling into commercial or enterprise organizations.
• Experience with SaaS, technology, energy, facilities, finance, or business services.
• Experience working with senior business or functional leaders.

Attributes

• Meticulous – Lives in the details. Notices inconsistencies, cares about accuracy, and takes pride in producing reliable work.
• Curious – Wants to understand how things work and why. Digs deeper, asks good questions, and looks for ways to improve.
• Executor – Takes ownership and gets things done without excessive oversight. Follows through, solves problems, and doesn't wait to be told what to do.
• Collaborative – Works effectively across sales, customer success, leadership, and operations. Shares information, seeks input, and understands when to involve others.

Compensation & Details

• Salary Range: $55,000 – $70,000 base depending on experience with additional incentive compensation driven by qualified introductions and account development, rather than closed revenue. xhyhwjd
• Location: Remote, with an expectation for in-person onboarding and collaboration during the first few months.
• Employment Type: Full-time
• Reports To: Chief Customer Officer

Benefits

• Health, dental, and vision insurance
• Paid time off and sick leave
• 401(k) with company match
• Flexible work schedule and remote work