Marketing Implementation Manager

Role Description

As the Automotive: Marketing Implementation Manager, you will lead a team responsible for onboarding, delivery, and ongoing support of Experian's data-driven marketing solutions for automotive clients. These solutions support campaign targeting, preparation, execution support, and performance measurement. The team supports the full campaign enablement lifecycle, including:

• Client data onboarding
• Audience targeting and delivery
• Campaign coordination across channels
• Ongoing client support
• Implementation support for performance measurement solutions and custom client needs

You will ensure a high-quality client experience across onboarding and support responsibilities, while coordinating across our teams to deliver efficient and scalable service. The Manager owns the delivery and support experience for a defined set of solutions and is accountable for team performance, operational results, and continuous improvement of the Client Services function, ensuring alignment with business objectives and client needs. You will report to the Client Implementation Director and work fully remote.

You will:

• Lead a client services team promoting an environment focused on accountability, continuous improvement, and professional growth.
• Mentor team members to expand capabilities and prepare high performers for increased responsibility.
• Manage team performance through goal setting, performance evaluation, and ongoing development, ensuring agreement on operational goals and service expectations.
• Oversee delivery of client work from intake through completion, ensuring agreement on scope, timelines, and client expectations.
• Ensure accurate onboarding of client data, integrations, and campaign readiness, and coordinate campaign preparation, audience delivery, and execution support across teams.
• Partner with Sales to support pre-sale activities including requirements gathering, feasibility assessment, and solution agreement.
• Provide consultative input to help shape solutions and align delivery with client needs.
• Oversee delivery of custom and non-standard client solutions and support client onboarding enablement.
• Identify risks, gaps, and dependencies, and lead resolution.
• Ensure documentation, tracking, and visibility of client work in Salesforce and internal systems.
• Establish and uphold standards and procedures for delivery, communication, and client engagement, ensuring scalable execution.
• Implement process improvements that increase efficiency, scalability, and service quality.
• Support enterprise clients through coordinated, high-touch service.
• Partner across our teams, including marketing execution, data, and delivery partners, to ensure understanding, clear handoffs, and client experience.
• Promote understanding and outcomes across teams without direct authority, exercising prioritization, and escalation.
• Develop and deliver executive-level reporting and presentations that provide visibility into operational performance, risks, and main programs.
• Support delivery efforts that impact client performance, campaign effectiveness, and revenue-generating opportunities.

Qualifications

• 10+ years of experience in client services, implementation, or marketing delivery roles.
• 3+ years of experience in the automotive industry, with familiarity in data-driven marketing or client-facing delivery environments.
• Experience leading teams or managing people.
• Familiarity with automotive marketing environments, including dealer advertising practices, CRM/DMS systems, and experience working with agencies, OEM-related programs, or marketing platforms.
• Experience managing complex client engagements.
• Experience with data-driven marketing, audience targeting, and campaign support.
• Experience managing team performance, operational goals, and service delivery outcomes.
• Experience establishing standards and promoting consistency.
• Experience identifying process gaps and implementing scalable solutions.
• Experience identifying trends and reducing reactive support demand.

Benefits

• Great compensation package and bonus plan.
• Core benefits including full medical, dental, vision, and matching 401K.
• Fully remote environment.
• Flexible time off including volunteer time off, vacation, sick, and 12-paid holidays.