Head of SMB Growth Marketing
$205kFull-time
CrashPlan
Role Description
We’re looking for a hands-on growth marketer who loves demand generation, driving conversion, experimenting relentlessly, and using AI to build smarter, more efficient growth programs. As Head of SMB Growth Marketing, you’ll own CrashPlan’s SMB growth engine across acquisition, conversion, and pipeline acceleration. This role is focused on:
- Scaling SMB trial starts
- Improving trial-to-paid conversion
- Driving measurable pipeline growth across the funnel
We’re looking for someone who understands how to combine strong growth fundamentals with modern AI-enabled execution. Responsibilities include:
- Building high-performing campaigns
- Improving funnel performance
- Streamlining workflows
- Moving quickly without sacrificing quality
This is a highly hands-on role with meaningful ownership, visibility, and impact across the business, reporting to the VP of Demand Generation.
Qualifications
- 7+ years of experience in growth marketing, demand generation, or related SaaS growth roles
- Proven experience driving measurable pipeline growth and improving conversion performance
- Hands-on experience using AI to improve growth marketing execution through experimentation, reporting, operational workflows, funnel optimization, and process automation
- Strong understanding of customer acquisition, lifecycle marketing, funnel optimization, and conversion strategy
- Experience scaling trial acquisition and improving trial-to-paid conversion
- Experience building and scaling high-performing growth campaigns with measurable business impact
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field
- Strong analytical and operational mindset with a passion for solving problems and improving systems
- Comfortable working directly in marketing automation, CRM, analytics, and reporting platforms
- Excited by the opportunity to build strategy and execute hands-on in a lean, high-impact environment
Benefits
- Total on-target compensation of up to $205,000, including a variable target based on assigned metrics
- Full range of benefits
Vacancy posted 8 days ago
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