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Director Marketing Strategy

New York Technology Partners

Job Description

Client Partner, Digital Transformation & Customer Success

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About the Role

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We are seeking an experienced client-facing leader to drive strategic growth, strengthen executive relationships, and expand digital transformation engagements across a portfolio of enterprise clients. This individual will serve as a trusted advisor to senior business and marketing leaders, helping organizations identify opportunities to improve customer experiences, modernize digital capabilities, and achieve measurable business outcomes.

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The ideal candidate brings a combination of consulting, agency, and business development experience, with a strong understanding of digital strategy, customer experience, marketing technology, and commerce. This role requires someone who can connect high-level business objectives with actionable solutions while coordinating multidisciplinary teams to deliver meaningful results.

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Key Responsibilities

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  • Strategic Account Leadership: Build and maintain trusted relationships with senior client stakeholders, including C-suite executives and leaders across marketing, digital, and customer experience functions.
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  • Consultative Business Development: Identify opportunities to expand existing client engagements by understanding business challenges, recommending relevant capabilities, and developing strategic solutions that address client priorities.
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  • Digital Transformation Advisory: Advise clients on customer experience strategy, digital marketing, e-commerce, customer engagement, and self-service solutions to support growth and operational improvement.
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  • Cross-Functional Collaboration: Partner with internal teams across strategy, creative, marketing, engineering, analytics, and product development to shape solutions and align delivery with client expectations.
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  • Engagement Oversight: Maintain accountability for the overall success of client engagements, ensuring teams remain aligned on business objectives, delivery expectations, and desired outcomes.
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  • Revenue and Pipeline Growth: Develop account growth strategies, identify new business opportunities, maintain a healthy pipeline, and contribute to revenue targets and broader commercial objectives.
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  • Executive Communications: Present strategic recommendations, business cases, and performance insights to senior stakeholders, translating complex digital initiatives into clear business value.
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  • Market and Industry Insight: Stay informed on evolving digital trends, customer expectations, marketing technologies, and emerging business opportunities to help clients remain competitive.
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  • Internal Knowledge Sharing: Collaborate with colleagues across service areas to share insights, identify opportunities for integrated solutions, and strengthen the organization's overall client offering.
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Qualifications

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  • Experience in a digital agency, management consulting firm, or strategic advisory environment, with a background in client leadership and business growth.
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  • Strong understanding of digital transformation, customer experience, marketing strategy, and enterprise technology initiatives.
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  • Expertise in at least two of the following areas:
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  • Digital experience and design
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  • CRM, customer engagement, and direct digital marketing
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  • Customer experience strategy and service design
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  • Digital analytics, measurement, and insights
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  • E-commerce and digital commerce transformation
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  • Demonstrated ability to build relationships with senior executives, including CMOs, CDOs, CEOs, and other enterprise decision-makers.
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  • Experience identifying client needs, developing strategic recommendations, and translating business challenges into commercially viable solutions.
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  • Familiarity with marketing technology ecosystems, content management platforms, commerce solutions, and integrated digital campaign delivery.
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  • Strong commercial acumen, including experience with account planning, opportunity development, pipeline management, and revenue growth.
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  • Excellent communication, presentation, negotiation, and stakeholder management skills.
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  • Ability to lead through influence and coordinate multidisciplinary teams in a complex, client-facing environment.
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  • Experience with business transformation methodologies, change management, and modern delivery approaches such as Agile, Lean, Six Sigma, or Design Thinking.
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What Success Looks Like

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  • Strong, lasting relationships with key client decision-makers.
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  • Growth in existing accounts through expanded engagements and new service opportunities.
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  • Successful delivery of strategic initiatives that produce measurable business value.
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  • Consistent development of qualified opportunities and a healthy revenue pipeline.
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  • Effective collaboration across teams to deliver integrated, high-quality client solutions.
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  • Recognition as a trusted strategic partner who understands both client business priorities and the digital capabilities needed to address them.
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