Founding SDR

Tracebit Sales Development Representative

Tracebit is helping some of the world's best security teams at Snyk, Docker, Riot Games and many more to 'assume breach' at scale. Tracebit detects intrusions in cloud environments using canaries - decoy tripwires deployed to deceive attackers.

We're at a massive inflection point and this is a hugely exciting time to join the company:

• We have just raised a $20m Series A, led by FirstMark and joined by Accel, MMC Ventures, Tapestry VC and CCL.
• We are growing very quickly (we doubled ARR last quarter), having recently closed some incredible customers that we can't disclose publicly!
• We are one of the most exciting startups to be part of in cybersecurity, have seen some great feedback from the market and are ready for explosive growth.
• Regularly featured on top startup lists from industry veterans... Creandum's Euro Seed top 50 list, Sifted's 2025 London Startups To Watch, Notions Cloud Top 100, AlbionVC's NHI Breakdown, MMCs Proactive Security Analysis, Accel's Euroscape Top Startups 2024, etc.
• Our CTO's research has recently helped fix a P1 security flaw in Google's Gemini CLI.
• We have grown the company from 2 to 18 people in 18 months, with plans to triple this year.

We have strong traction in the US (80% of our revenue). We've achieved this with a small team based entirely in London. We've now hired our first Founding AEs in New York and are actively building out our US team.

You will report to Rob, our Director of Sales, who previously spent 5 years at Snyk as an early employee during a hyper-growth period from $18M to $300M ARR and 200 to 1,200 employees. You will also work closely with Tracebit's Co-Founders, CEO and CTO, who were both early employees at Tessian which was sold to Proofpoint in 2023.

This is a unique opportunity to join an early-stage, high-growth cybersecurity company, where you'll have real influence on our business growth with the opportunity to propel your career forward in tech sales. We envision the right person becoming a quota-carrying seller and future leader in the company.

Who We're Looking For

Desired Characteristics:

• Emotional Intelligence - A strong sense of intuition, the ability to work with people, build relationships, and read a room.
• Hunger and Drive - Someone with high aspirations, a competitive nature, and rapid career progression goals.
• Attention to Detail - We care about producing high-quality work at Tracebit, not just volume.
• Grit and Resilience - Outbound sales is tough; we need someone who can push through the "no's" and keep their head up.
• Entrepreneurial and Hard-Working - Someone excited to build a company, work hard, and make things happen.

Desired Experience:

• 9+ months of SDR experience at a technology company, ideally Cyber Security or Developer Tooling, with strong success against targets.
• Prior experience in customer-facing roles, providing customer service, dealing with complaints, and working in busy environments.
• Demonstrated high achievement outside of work, whether in sports, music, art, or other pursuits. Proven ability to work hard and drive performant outcomes.
• Ability to grasp technical concepts. You don't need a technical background, but building knowledge in cybersecurity will help you excel.

About The Role

As our first US-based SDR, you'll be instrumental in building our US sales development engine. Working from our Manhattan office 5 days a week, you'll design, build, and scale an effective sales outreach process that drives new business opportunities for Tracebit.

Core Responsibilities:

• Own the process of setting up meetings and pipeline generation across all mediums.
• Create and deliver exceptional outbound copy across email and LinkedIn.
• Conduct large volumes of cold calling into ideal customer accounts.
• Build a network of cybersecurity professionals, fostering relationships across our market and sharing Tracebit's progress.
• Develop areas like our Ideal Customer Profile (ICP), messaging, pitch, and email strategy.
• Be closely involved in our inbound strategy, working with sales and marketing to drive more inbound business.
• Attend regular industry events, representing Tracebit at conference booths and sharing our message.
• Become an expert at telling the Tracebit story and articulating our value proposition.

Why be the Founding SDR at Tracebit?

• Tracebit is already working with some of the leading minds and security teams globally - this will only continue as we scale.
• We are seeing Product Market Fit with conviction that this success can be replicated to generate significant revenue growth.
• The opportunity to build and define your area of Tracebit - a uniquely empowering chance to put your personal stamp on a rapidly scaling business.
• A rare early window for a GTM individual to enter a high-growth cybersecurity company - our generous equity package reflects this.
• High levels of exposure to growing a company, with potential for significantly outsized career growth for the right individual.
• Learning from our extensive investors and advisors, including the GTM specialists in the 20sales.vc team.

FAQs

Where is the office?

We're setting up our New York office in Manhattan. You'll work closely with our London-based team and eventually other US-based team members as we grow.

Are you doing hybrid/remote?

Short answer: No, but flexible on a day to day basis.

Long answer: We are set on building the company on a foundation of an office based culture. We are a very early stage company and think that we'll build the best company at the fastest pace we can whilst also having a lot of fun by physically working together 5 days a week. On a case by case basis (e.g. leaving early for a holiday, staying home for a builder, working remote for a few days to visit family, etc. etc.) we're very reasonable and flexible. We respect that this is not for everyone.

What are the working hours like?

We think 9am-6pm will bring a great cadence to work. As a Founding SDR there will definitely be times you need to pick up work outside of these hours, we're keen to limit this where we can but also offer flexibility in return.

Can you sponsor visas?

We are not able to sponsor visas for this role.