Founding BDR/SDR

About the Role

You'll be KugelAudio's founding BDR/SDR, building the entire outbound motion from the ground up in Berlin. You'll own pipeline generation for enterprise accounts, identifying the right stakeholders and creating personalized campaigns that turn into real conversations. BDR is its own discipline here, not a stepping stone to AE, and there is no hierarchy between BDR and AE.

What You'll Do

• Identify and research high-potential enterprise accounts, mapping decision-makers across AI, Customer Service, IT, Product, Engineering, and Innovation functions.
• Build and execute highly personalized outbound campaigns across phone, LinkedIn, email, events, and other channels.
• Cold call senior enterprise buyers and qualify opportunities against clear standards before handing to the Account Executive.
• Turn inbound leads and market signals into conversations through systematic follow-up and creative outreach.
• Prepare for and work trade fairs and events by identifying attendees, booking pre-event meetings, and following up systematically afterward.
• Keep HubSpot accurate and structured, documenting workflows and learnings for future team members.
• Test new messaging, channels, and sequences weekly, measuring what works and continuously improving the pipeline engine.
• Eventually help hire, onboard, and develop the next generation of KugelAudio BDRs.

What We're Looking For

• Native-level or bilingual German (required).
• Based in Berlin or willing to relocate; the role is fully on-site.
• Comfortable on the phone and confident speaking with senior enterprise buyers.
• Enjoys outbound, account research, and persistent execution.
• Curious enough to understand a technical Voice AI product.
• Systems-minded; wants ownership rather than a finished playbook.
• Prior BDR/SDR experience is NOT required. Former founders and people with unusual backgrounds are welcome.
• Not a fit if your main goal is to become an AE quickly.

Location

On-site in Berlin.