Sales Director - NY or Bay Area Hybrid- $350-400k OTE + EQUITY

Overview Sales Director - NY or Bay Area Hybrid- $350-400k OTE + EQUITY Location: NYC (preferred) or SF Bay Area Compensation: Base $200K-$240K | OTE $350K-$400K + Equity Stage: ~$4M ARR, targeting $20M+ within 24 months Team: Lead a growing team of AEs (currently 3) in a product-led SaaS business within a profitable tech company Space: Executive Relationship Intelligence Software Executive Summary: Founding Sales Leader role with autonomy to build and scale revenue in a startup within an established group, backed by a 20+ year CEO. What You’ll Be Doing Own GTM strategy, hiring, revenue delivery and forecasting as we scale to $20M+ ARR. Initially carry a personal quota (~10 key accounts) to learn the business and win strategies. Manage and grow a team of 3 ICs and 1 CSM; scale to 7+ AEs within 12 months to align with 2-year revenue goals. Build top-of-funnel pipeline using relationships, strategic outbound, and GTM tactics with marketing and group support. Design comp plans, define target verticals, and build processes around outreach, pipeline review, and deal strategy. Sell to senior stakeholders in RevOps, Marketing, Legal, and Finance (mid-market and enterprise focus). Collaborate with the CEO to iterate pricing strategy and define GTM segmentation. Target Markets & Sales Motion Core verticals include: Professional Services, Technology, Financial Services, and Advisory/Consulting. Deal sizes range from $30K-$100K+, with some strategic accounts above $200K. Typical sales cycle is 6–12 weeks, multi-threaded and relationship-driven. Selling is a mix of outbound, referrals, and executive network-led intros—account-based approach. Success Metrics Build a repeatable pipeline generation and deal conversion engine; first-year impact as the major lever for growth. First 3 months: hire 2 additional AEs, establish pipeline strategy, and refine value proposition with strong demos. By 6 months: ramp initial reps, hire second round of AEs, maintain revenue progression with healthy pipeline. By 12 months: on track for $6M+ ARR; establish hiring pipeline to scale to a 7+ person high-performance team; embed repeatable processes for hiring, onboarding, and sales enablement. What Will Make You Successful Here This is not a role for someone who needs a polished machine to execute within. It’s for someone who thrives as an early-stage leader building around them and shaping a growth engine. Green flags: You’ve taken a product from $2M-$20M+ and still enjoy selling yourself. You build structure as you go—coaching reps, setting up deal reviews, building comp plans. You solve problems in scrappy environments and are resourceful. You’ve sold to functional executives (RevOps, Legal, Marketing) and can influence senior stakeholders. You blend commercial instincts with curiosity and high EQ to guide GTM in the broader business. Red flags: You rely heavily on brand equity and haven’t operated in the $2M-$20M range. You haven’t closed deals recently and prefer strategy to execution. You’re more comfortable managing managers than leading from the front with front-line teams. Role Summary Title: Founding Sales Leader (Sales Director) Location: NYC preferred (or SF Bay Area) - No other locations would be a fit. Comp: Base $200K-$240K | OTE $350K-$400K + Equity Reporting To: Group CEO Permanent Role + Healthcare This is a high-impact leadership opportunity for an intrapreneurial sales leader who can both perform and transform. If you’re ready to take on a $4M business unit and shape it into a true $20M+ SaaS growth engine, apply now and let’s talk. #J-18808-Ljbffr Tick Talent