Director of Product

Role Description

Our client seeks an experienced Product Lead to spearhead the development, pilot, and launch of a brand-new product aimed at creating a digital experience for underserved patients seeking patient-centered contraceptive care.

• Design, develop, and launch the direct-to-consumer product, including the creation of the MVP technology platform and go-to-market strategy.
• Lead the end-to-end product lifecycle, from concept and pilot phases to full-scale launch and optimization.
• Build and manage a dedicated team, including new hires and contractors (e.g., product managers, UI/UX experts).
• Collaborate with existing cross-functional teams, including training, design, clinical advisors, and operations.
• Define the integration strategy with technology and care services partners, ensuring alignment with regulatory, reimbursement, and operational requirements.
• Develop and implement a measurement framework to assess pilot success, evaluate patient experience, and identify opportunities for improvement.
• Stay informed about digital health industry trends, competitive landscape, and best practices.

Qualifications

• 7-10+ years of experience as a Product Lead or equivalent role, ideally in digital healthcare with a focus on direct-to-consumer products.
• Demonstrated success in taking a digital health product from concept to market, including pilots and iterative development.
• Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
• Exceptional communication and stakeholder management skills, with experience working with diverse teams and external partners.
• Passion for improving healthcare access and outcomes, particularly for underserved populations.
• Understanding of the Medicaid payor space, including reimbursement models, regulatory requirements, and patient needs (preferred).
• Experience designing user-centric digital health experiences (preferred).
• Familiarity with HIPAA compliance and other healthcare regulations (preferred).
• Background in women's health, contraception, or related fields (preferred).

Requirements

• In the first 6-12 months, focus on foundational tasks to establish a minimum viable product (MVP) for the telehealth platform.
• Define user profiles and design prototypes of the platform and patient journey.
• Conduct patient feedback sessions to refine prototypes.
• Identify and engage external partners for the pilot, including telehealth providers and pharmacy partners.
• Determine the geographic focus for the pilot.
• Define MVP requirements and hire additional roles to support MVP rollout.
• Oversee pilot program design, goal-setting, and metric definition.
• Test workflows and user experiences for functionality and ease of use.
• Build relationships with technology partners to ensure alignment.
• Act as the central point of contact across teams to drive development timelines.
• Develop strategies for expanding platform adoption among consumers and partners post-pilot.
• Analyze pilot data and post-launch metrics to improve user experience and platform performance.

Benefits

• 12-month fixed-term role with the possibility of extension.