Director of Product

Role Description

We're looking for a Director of Product to own product direction and platform strategy at Blurb. This is a hands-on leadership role. You'll be responsible for turning business needs and high-level ideas into clear product direction, working closely with engineering, design, leadership, and clients to ship systems that scale. The role is primarily product strategy and ownership. Hands-on design skills are a strong plus, but not a requirement.

• Own product direction & platform strategy
• Own end-to-end product direction across Blurb's platform
• Translate business goals, deal requirements, and revenue priorities into product strategy
• Decide what to build now vs later, and clearly explain tradeoffs
• Ensure the product effectively supports the entire content and distribution lifecycle, from creation through monetization
• Build scalable systems
• Design workflows and systems that scale efficiently across large and complex catalogs
• Partner closely with engineering to define scope, sequencing, and system constraints
• Anticipate reliability, scale, and operational failure points early
• Make ideas concrete
• Take vague or high-level ideas and turn them into clear, testable product direction
• Use lightweight artifacts — flows, examples, prototypes — to align stakeholders
• Be comfortable creating quick prototypes (e.g. Figma, low-fidelity mocks, or vibe-coded demos) to demonstrate how things should work
• Partner with design & engineering
• Work closely with Product Designers (where applicable) to:
• Frame problems clearly
• Set quality bars
• Give actionable feedback
• Collaborate deeply with engineering on:
• Scope and sequencing
• Tradeoffs between speed, quality, and scale
• Partner with the Design Department focused on template and motion design to:
• Ensure product and design systems stay aligned through the video generation pipeline
• Collaborate day-to-day to troubleshoot, refine, and evolve how product and design systems work together
• Represent product internally and externally
• Act as a product voice in client-facing conversations
• Explain product capabilities, constraints, and tradeoffs to non-technical stakeholders
• Help align expectations with what the platform can realistically support
• Balance transparency with protecting the team from overcommitment
• Drive alignment and momentum
• Run or contribute to product rituals (e.g. demos, reviews, roadmap discussions)
• Keep the team aligned on priorities and decisions
• Reduce rework by clarifying direction early

Qualifications

• At least 5-10 years of product leadership experience, either as a founder or in a company setting where you owned product direction and outcomes
• Demonstrated ability to define and drive end-to-end product strategy, not just manage execution
• Strong product taste — a clear sense for what makes a product intuitive, cohesive, and high quality
• Systems and platform thinking; you see how parts connect and scale
• Comfort operating with ambiguity and incomplete information
• Excellent collaboration skills with engineering, design, and leadership
• Clear, confident communication of product intent to both internal and external audiences
• Experience thriving in early-stage or high-ownership environments

Bonus Points

• Hands-on product design experience (Figma, flows, prototyping)
• Founder or early leadership team background
• Experience with media, content platforms, or creator ecosystems