Senior Marketing Manager
$125.75k - $180kSmith+Nephew
Role Description
Join a highly visible and strategically important role within our US Commercialization team. As Senior Manager, Teaching Institute Marketing, you will shape how Smith+Nephew partners with academic medical centers, residents, fellows and early career surgeons. This is a unique opportunity to influence future generations of orthopaedic surgeons, drive sustained revenue growth and elevate our leadership position within the academic market segment, all while working remotely across the US.
- Lead the development and execution of marketing strategies that support business and growth objectives within orthopaedic academic medical centers.
- Define and drive strategic marketing plans for residents, fellows and early career surgeons across promotions, medical education, digital marketing and channel readiness.
- Partner closely with sales leadership, ASC sales, sales training, medical education, global marketing and US leadership to deliver aligned and effective commercialization strategies.
- Develop deep insights into the US reconstruction market including trends, customer priorities and the competitive landscape.
- Build, track and optimize key performance indicators to measure the impact of strategic initiatives.
- Support monthly, quarterly and annual business planning processes, including forecasting in partnership with finance.
- Collaborate with sales teams to refine targeting, develop physician champions and gather field insights to inform marketing decisions.
- Partner with the US Fellowship Manager team to design and execute targeted engagement strategies.
- Oversee the development of compelling marketing materials and campaigns that clearly communicate our value proposition.
- Support commercial teams with technical product expertise in the field and at corporate offices to drive customer conversion and satisfaction.
- Represent Smith+Nephew at industry educational meetings, customer events, labs and national sales meetings.
Qualifications
- Bachelor’s degree in Marketing, Business or a related field, or a technical degree with demonstrated marketing and business expertise.
- Approximately 8 to 10 years of progressive marketing experience, ideally within orthopaedics or the medical device industry.
- Proven experience leading mature product portfolios and successfully launching new products.
- Strong strategic marketing capability with a track record of building impactful campaigns and value propositions.
- Demonstrated leadership experience with the ability to influence and align cross functional partners without direct authority.
- Strong analytical skills with the ability to interpret market data, assess performance and make data driven decisions.
- Excellent communication, presentation and interpersonal skills, with confidence engaging stakeholders at all levels.
- Highly collaborative mindset, comfort working in a matrix environment and willingness to roll up sleeves in a dynamic setting.
- Willingness to travel more than 50 percent.
Benefits
- 401k Matching Program, 401k Plus Program, Discounted Stock Purchase Plan, Tuition Reimbursement.
- Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day.
- Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program.
- Hybrid Work Model (For most professional roles).
- Hands-On, Team-Customized, Mentorship training.
- Discounts on fitness clubs, travel and more!
$135k - $165k
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