Marketing Strategy Manager

Role Description

Pritchard Industries is seeking a Marketing Strategy & Go-to-Market Manager to drive growth through strategic marketing planning, vertical-focused programs, and data-driven campaigns. This role combines product marketing and marketing strategy, with a strong emphasis on growth strategy, campaign execution, vertical marketing, and market intelligence. This position leads go-to-market strategies by industry, oversees campaigns across channels, and ensures programs translate into measurable pipeline and revenue impact.

Primary Focus

• Growth strategy
• Campaign development and execution
• Vertical marketing (Aviation, Education, Commercial, Industrial, Sports & Entertainment)
• Market intelligence and competitive insights

Key Responsibilities

• Marketing Strategy & Planning
  • Develop and manage the annual marketing plan aligned to growth objectives
  • Create quarterly go-to-market (GTM) plans by vertical
  • Define target segments and prioritize growth opportunities
• Vertical & Go-to-Market Strategy
  • Lead GTM strategy by vertical (Aviation, Education, Commercial, Industrial, Sports & Entertainment)
  • Build vertical playbooks including messaging, positioning, and campaign approach
  • Align marketing strategies with service capabilities and business priorities
• Campaigns, Demand Generation & Social Media
  • Plan and execute integrated multi-channel campaigns (digital, email, content, and social media)
  • Own lead generation strategy to drive pipeline growth
  • Manage social media strategy and execution, ensuring consistent messaging and brand presence
  • Maintain campaign calendars and track performance across all initiatives
• Account-Based & Client Marketing
  • Develop and execute account-based marketing (ABM) programs for priority accounts
  • Lead client marketing initiatives that support retention, engagement, and growth within existing accounts
  • Partner with internal teams to align marketing efforts with key client priorities
• Events & Trade Shows
  • Define and execute event and trade show strategy aligned with vertical goals
  • Manage participation, planning, and follow-up campaigns to maximize impact
  • Ensure events contribute to pipeline generation and brand visibility
• Market Intelligence & Competitive Insights
  • Conduct market research to identify trends and opportunities
  • Develop and maintain competitive intelligence, including battle cards
  • Monitor industry activity to inform strategy and positioning
• Thought Leadership & Content
  • Plan and oversee thought leadership content aligned with vertical strategies
  • Ensure content supports campaign goals and strengthens market positioning
• Performance & Optimization
  • Track and optimize marketing performance based on data and KPIs
  • Provide regular reporting on campaign effectiveness and growth impact

Key KPIs

• Marketing-sourced pipeline
• Marketing-influenced revenue
• MQL volume and quality
• Campaign ROI
• Vertical growth performance

Core Outputs

• Annual marketing plan
• Quarterly GTM plans
• Vertical playbooks
• Campaign calendars
• Competitive battle cards

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 5–8+ years of experience in marketing strategy, product marketing, or growth marketing
• Experience in service-based or B2B industries preferred
• Strong background in campaign execution, digital marketing, and events
• Ability to translate strategy into measurable results
• Excellent communication and organizational skills

What Success Looks Like

• Strong pipeline and revenue contribution from marketing
• Effective vertical strategies driving measurable growth
• High-performing campaigns across digital, social, and events
• Clear market positioning supported by competitive insights

Benefits

• Fully remote (Eastern Standard Time Preferred)
• Salary range: $95,000 - $115,000/yr
• Paid holidays and vacation time
• Health Benefits Package
• Ancillary benefits—Life insurance, Long Term Disability, FSA, and Dependent Spending care
• 401K
• Opportunity for growth
• Bonus Pay

Pritchard Industries participates in E-Verify.

#LI-Remote