HubSpot Marketing Operations Strategist / Marketing Hub Consultant

Role Description

HubSpot partner agencies built their practices on Marketing Hub — but as their clients' needs have grown more complex, the gap between marketing execution and technical marketing operations has widened significantly. This role sits squarely in that gap. You are not a campaign coordinator and you are not a pure CRM architect — you are the person who understands both the marketing strategy side and the technical infrastructure that makes it run. You will work directly with B2B clients to design, configure, and optimize their HubSpot Marketing Hub environments, build the automation systems that power their demand generation programs, and ensure their marketing data flows cleanly into the CRM for sales to act on. This role is distinct from a CRM Strategist — the primary lens here is marketing operations, not revenue operations architecture.

What You'll Do

• Lead Marketing Hub implementations and optimizations for B2B clients — including email marketing infrastructure, lead nurturing sequences, landing pages, forms, CTAs, and campaign architecture
• Design and configure marketing automation workflows including lead scoring models, lifecycle stage transitions, enrollment triggers, and behavioral segmentation logic
• Build and maintain list segmentation strategies based on contact properties, behavioral data, and CRM activity — ensuring the right message reaches the right audience at the right time
• Configure and optimize HubSpot's campaign tools including A/B testing, smart content, and personalization tokens to improve conversion performance
• Establish and enforce marketing data governance — ensuring contact records are clean, consistently structured, and aligned to the CRM architecture used by sales
• Set up closed-loop reporting between marketing and sales — including source attribution, campaign influence reporting, and funnel conversion dashboards
• Advise clients on inbound marketing best practices — content strategy, SEO foundations, conversion rate optimization, and lead generation best practices within HubSpot
• Manage and configure integrations between Marketing Hub and adjacent tools — advertising platforms, webinar tools, social media, CMS, and sales engagement platforms
• Conduct marketing audits on existing HubSpot portals — identifying structural issues, automation gaps, data quality problems, and missed optimization opportunities
• Train client marketing and demand generation teams on HubSpot Marketing Hub features, campaign best practices, and self-sufficiency after go-live

Qualifications

• 3–5+ years of hands-on HubSpot Marketing Hub experience, ideally in a client-facing agency or consulting environment
• Deep functional knowledge of HubSpot Marketing Hub at the Professional or Enterprise tier — workflows, smart lists, lead scoring, campaign tools, email, landing pages, and forms
• Strong understanding of B2B demand generation and inbound marketing principles — this role requires both strategic thinking and hands-on configuration ability
• Experience building marketing automation systems that connect cleanly to CRM — understanding how marketing data flows into Sales Hub and what sales teams need from marketing records
• Proficiency in list segmentation, contact lifecycle management, and behavioral targeting within HubSpot
• Experience setting up multi-touch attribution and campaign reporting frameworks inside HubSpot
• Ability to run client-facing strategy sessions, present recommendations to marketing leadership, and manage ongoing optimization engagements
• Strong written and verbal communication skills — able to explain technical marketing concepts to non-technical stakeholders
• HubSpot Marketing Hub and Inbound Marketing certifications required

Nice to Have

• Experience migrating marketing automation from Salesforce Marketing Cloud, Pardot, Marketo, or Eloqua into HubSpot Marketing Hub
• Familiarity with HubSpot's AI marketing tools — Content Agent, Breeze Copilot for marketing, and AI-powered email personalization
• Hands-on experience with paid advertising integrations — Google Ads, LinkedIn Ads, and Facebook Ads connected through HubSpot
• Background in SEO, content marketing, or conversion rate optimization as a complement to marketing automation expertise
• Experience with webinar platform integrations — GoToWebinar, Zoom, Demio — and how they sync with HubSpot contact records and campaign reporting
• Familiarity with HubSpot Content Hub (formerly CMS Hub) and how it connects to Marketing Hub for personalized web experiences
• Background in B2B SaaS, technology, or professional services marketing