Vice President, Product Marketing

Role Description

The Vice President, Product Marketing will lead the strategy, development, and execution of product marketing initiatives across our portfolio of healthcare software solutions. This role requires an experienced leader who can bridge the gap between product, sales, and marketing to create compelling narratives that resonate with healthcare providers and stakeholders. The VP, Product Marketing will develop go-to-market strategies, drive product adoption, and build market positioning that highlights our value proposition in the healthcare sector.

• Go-to-Market Strategy: Define and implement comprehensive go-to-market strategies for new products and features, working cross-functionally with product management, sales, and marketing teams.
• Market Research & Analysis: Conduct ongoing market research to understand industry trends, competitive landscape, and customer needs; use insights to inform product development and positioning.
• Product Positioning & Messaging: Develop clear, differentiated product positioning and messaging that resonates with healthcare providers, administrators, and other stakeholders.
• Sales Enablement: Collaborate with sales leadership to create tools, presentations, and training materials that enable the sales team to effectively communicate product value and close deals.
• Customer Insights & Segmentation: Leverage data to identify key customer segments and their unique needs; develop strategies to increase engagement and retention within each segment.
• Brand Advocacy & Thought Leadership: Represent the company at industry conferences, webinars, and through publications to build brand credibility and thought leadership in healthcare software.
• Team Leadership: Build, mentor, and lead a high-performing product marketing team.
• Performance Metrics & Optimization: Establish KPIs to measure the success of product marketing initiatives.

Qualifications

• Bachelor’s degree in marketing, Business, or a related field; MBA or relevant advanced degree preferred.
• 10+ years of experience in product marketing, with at least 5 years in a leadership role, ideally within healthcare, SaaS, or technology sectors.
• Proven expertise in developing go-to-market strategies and executing product launches.
• Experience working within organizations of comparable scale, ideally ranging from 800 million to 2 billion in annual revenue, with demonstrated success operating in complex, growth-oriented environments.

Requirements

• Healthcare Experience: Understanding of the healthcare information technology market and the future needs of healthcare organizations.
• Competitive Intelligence: Understand competitive solutions, pricing, and market positioning.
• Knowledge of healthcare software and/or healthcare systems, patient engagement solutions, and the regulatory environment in healthcare technology.
• Direct go-to-market experience for Electronic Health Record (EHR) and/or Practice Management (PM) solutions, with a deep understanding of the healthcare provider market, buying processes, competitive landscape, and customer needs.
• Emerging technologies in healthcare, including artificial intelligence (AI), and demonstrated knowledge of how AI is being applied to improve healthcare delivery, operational efficiency, clinical workflows, and healthcare technology solutions.
• Strong data analytics and research skills to drive informed decisions and optimize campaigns.
• Excellent leadership, communication, and presentation skills.
• Ability to translate technical features into compelling, benefit-focused messaging.
• Strategic vision to align product marketing with long-term business goals and foster collaboration across departments.

Benefits

• The company has reviewed this job description to ensure that essential functions and basic duties have been included.
• It is intended to provide guidelines for job expectations and the employee's ability to perform the position described.
• This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.