Vice President, Marketing

Role Description

We are seeking a Vice President of Marketing reporting to the Chief Revenue Officer who will scale the marketing function of a $250M+ SaaS organization through its next phase of growth. They will help build and lead a modern, data-driven marketing engine that accelerates pipeline creation, improves lead quality, increases conversion across the buyer journey, and supports expansion across a multi-product SaaS portfolio.

• Translate company strategy into clear marketing priorities, operating plans, KPIs, budgets, and execution roadmaps.
• Drive a data-driven marketing engine that supports growth across a multi-product SaaS portfolio.
• Work cooperatively with the CRO to improve lead quality, pipeline quality, conversion rates, sales velocity, win rates, and overall go-to-market effectiveness.
• Improve lead quality, funnel performance, conversion rates, campaign ROI, and marketing’s overall contribution to ARR growth.
• Build and scale a strong customer marketing strategy that deepens engagement, supports retention and expansion, and maximizes growth within a defined market opportunity.
• Optimize our field marketing and events strategy to ensure events are targeted, measurable, and directly tied to pipeline creation, customer engagement, and revenue impact.
• Develop marketing programs that support the successful integration of acquired companies, including brand alignment, customer communication, cross-sell opportunities, and go-to-market coordination.
• Optimize marketing technology, systems, data quality, campaign operations, attribution, and automation.
• Create a strong operating rhythm between Marketing, Sales, Revenue Operations, Product, and Customer Success.
• Bring transparency, discipline, and accountability to marketing performance and revenue contribution.
• Serve as an inspiring and steady leader who creates clarity, reinforces a culture of collaboration, accountability, innovation, urgency, and excellence, and helps the team navigate periods of high demand, change, and growth.

Qualifications

• 15+ years of marketing experience, including senior marketing leadership.
• Experience as the top marketing leader or senior-most marketing executive in a $250M+ SaaS, technology, or recurring-revenue business.
• Proven success scaling marketing operations and driving measurable results in a high-growth environment.
• Deep expertise in demand generation, revenue marketing, product marketing, digital marketing, marketing operations, and customer marketing.
• Demonstrated ability to build pipelines, improve lead quality, increase funnel conversion, and drive measurable contribution to ARR growth.
• Experience leading marketing across a multi-product portfolio, multiple customer segments, and complex buyer journeys.
• Passionate about incorporating AI into the marketing strategy to drive efficiency, enhance personalization, and scale campaign performance.
• A transformational commercial leader who can help scale the business and elevate marketing’s impact.
• A data-driven operator who brings discipline, focus, and measurable accountability to marketing execution.

Benefits

• Comprehensive Benefits package (medical, dental, vision, etc.) for full-time employees
• Generous PTO and Flex-Time off
• 401K Matching
• Autonomy to grow and find your career path with supportive leadership
• Truly inclusive and diverse environment
• 12-week Paid Parental Leave
• Additional Benefits specific to department, etc.