Vice President, Product Marketing

Role Description

Majesco is looking for a Vice President of Product Marketing to lead how we position, tell, and take our products to market. Reporting to the Chief Marketing Officer, this is a high-impact leadership role for a strategic, hands-on marketer who can turn product innovation into compelling market stories, stronger sales conversations, and measurable business growth.

This leader will shape product positioning and messaging, lead go-to-market strategy, build world-class sales enablement, and elevate Majesco’s voice in the market. They will partner closely with product, sales, strategy, customer, and executive teams to help drive awareness, pipeline, and market leadership across Majesco’s insurance technology portfolio.

Key Responsibilities

• Go-to-market leadership:
  • Define and lead product marketing strategy across Majesco’s portfolio, aligning launches, campaigns, and enablement to company growth priorities.
  • Build segment-specific go-to-market plans for new offerings, releases, and strategic initiatives across P&C, L&AH, digital, data, and AI-related solutions.
  • Partner with product and executive leadership to shape market-ready narratives, launch plans, and competitive differentiation.
• Positioning and messaging:
  • Own the company’s product positioning and messaging architecture, ensuring Majesco communicates a clear and compelling value proposition to multiple audiences.
  • Develop messaging frameworks that reflect Majesco’s breadth across P&C, L&AH and Pension and Benefits.
  • Ensure consistency and relevance of messaging across web, campaigns, presentations, events, analyst interactions, and sales tools.
  • Lead the development of high-impact sales content, including battlecards, pitch decks, value frameworks, persona messaging, competitive tools, launch kits, and solution narratives.
  • Equip sales and customer-facing teams with clear content that improves market conversations, strengthens differentiation, and supports revenue growth.
  • Partner closely with sales leadership to identify field needs, sharpen value communication, and improve conversion through more effective product storytelling.
• Market intelligence and competitive strategy:
  • Build a disciplined market and competitive intelligence capability that informs product strategy, messaging, and campaign priorities.
  • Monitor insurer trends, buyer needs, competitor positioning, and market shifts to recommend actionable changes in messaging and go-to-market motions.
  • Turn market insight into practical guidance for product, sales, and executive stakeholders.
• Content and thought leadership:
  • Guide the creation of solution-focused solution narratives, customer evidence, and executive-ready content.
  • Partner with brand, communications, demand generation, and events teams to ensure product marketing content supports both awareness and pipeline goals.
  • Support customer and prospect storytelling that highlights Majesco’s ability to help insurers move faster, modernize operations, and improve customer experience.
• Cross-functional leadership:
  • Serve as the primary bridge between marketing and product leadership, with strong partnership across sales, strategy, services, customer teams, and executive staff.
  • Influence roadmap communication, launch readiness, and field alignment without creating unnecessary complexity.
  • Build and lead a high-performing product marketing team, setting clear priorities, operating rhythms, and measurable outcomes.

Success Measures

• Stronger product positioning and category clarity in the market.
• Improved sales readiness and field adoption of messaging and enablement.
• More effective launches and portfolio storytelling.
• Increased contribution to pipeline, expansion, and win-rate support.
• Stronger competitive differentiation and analyst or market visibility.
• High-quality cross-functional alignment across product, marketing, and sales.

Qualifications

• 12+ years of experience in product marketing, solution marketing, or related B2B enterprise marketing roles.
• Significant experience in software, SaaS, platform, or technology-enabled services environments.
• Proven success leading positioning, messaging, launches, and sales enablement for complex product portfolios.
• Experience partnering closely with product management and sales leadership.
• Strong executive communication and presentation skills.
• Demonstrated ability to lead and develop high-performing teams.
• Strong analytical mindset with the ability to turn market insight into action.

Preferred Qualifications

• Experience in insurance technology, fintech, or highly regulated industry markets.
• Familiarity with core systems, digital platforms, analytics, cloud, or AI-based product narratives.
• Experience marketing to multiple buyer personas, including business, operations, technology, and product leaders within enterprise accounts.
• Background supporting both new logo growth and customer expansion motions.

Benefits

• Annual base salary range: $175,000 to $240,000.
• Comprehensive employee benefits package with most coverage starting Day One, including:
  • Medical, dental & vision insurance.
  • Employer-funded HSA coordinating with a high-deductible health plan.
  • FSA, short-term/long-term disability.
  • Life/AD&D insurance.
  • 401(k), flexible time off, paid sick days, and 11 paid holidays.
  • Paid parental/bonding leave.
  • Career anniversary leave and other voluntary benefits.