Director of Sales Development Base44

Were building the go-to-market team for Base44 an AI-powered software development platform recently acquired by Wix. As our first Director of Sales Development youll build and lead the SDR function from the ground up - hiring the team designing the playbook and owning the top-of-funnel pipeline engine that drives Base44s revenue growth.

This role is for a builder. Youve led BDR teams implemented processes and systems youre a master of outbound you have strong opinions on tool stack are on the leading edge of operationalized AI within BDR motions and youre excited by the challenge of defining what it looks like at a category-defining AI company. Youll work closely with our sales marketing and Wix leadership to create the foundation for how Base44 generates and qualifies pipeline at scale.

Responsibilities

• Build and lead a high-performing BDR team - hire onboard coach and develop BDRs across outbound and inbound motions

• Design and own the outbound prospecting playbook: targeting strategy ICP messaging sequencing and channel mix

• Run a coaching-first operating cadence: daily standups weekly 1:1s call coaching and performance reviews

• Define and own BDR KPIs - meeting volume pipeline contribution conversion rates and activity metrics - and report them clearly to GTM leadership

• Partner closely with Sales and Marketing to align on ICP campaign execution and handoff quality between BDR and AE

• Build a feedback loop between the market and the product team surfacing whats resonating and whats not

• Implement and optimize the BDR tech stack (sequencing tools CRM hygiene intent data AI-powered outreach)

• Drive a culture of experimentation - test messaging personas and channels to continuously improve pipeline quality and velocity

• Build repeatable systems and playbooks for generating predictable pipeline

Qualifications :

• 6 years of B2B SaaS sales or sales development experience with at least 2 years directly managing SDR or BDR teams

• Proven track record of building or scaling an outbound BDR function not just running an established one

• Experience selling or supporting sales of AI ML developer platforms or product-led SaaS is a strong plus

• Strong understanding of outbound methodologies sequencing tools and CRM architecture (HubSpot or Salesforce)

• Data-driven mindset - you use metrics to coach forecast and make decisions

• Excellent communication and coaching skills comfortable presenting to sales and GTM leadership

• Self-motivated entrepreneurial and energized by ambiguity in a high-growth startup environment

• At this time we are seeking NY-based candidates who can commute to our NYC office 3 times per week

Additional Information :

Were Base44 a newly acquired part of Wix on a mission to change how software gets built. Our AI-powered platform allows anyone to create custom software applications using natural language - no traditional coding required. We operate like a startup within Wix: fast-moving collaborative and focused on solving complex problems with simple elegant solutions.

As our first BDR leader youll play a key role in shaping our go-to-market approach working closely with our founders and Wix leadership to bring this transformative technology to market.

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Approximate base compensation is $100000 - 130000/ addition to base pay this role includes variable compensation earned and company RSUs as part of the compensation package.

Final offer may vary and will be determined by various factors including location the role is expected to be performed shift candidate profile and ideal qualifications.

Remote Work :

No

Employment Type :

Full-time