Strategic Partnerships & Associations Marketing Manager, AEC

Responsibilities Lead marketing activation for priority AEC strategic partnerships and industry associations. Partner with AEC audience marketers to bring partnership and association opportunities into audience plans, campaign calendars, event strategies, messaging, and customer journeys. Build and execute co‑marketing plans that support Autodesk’s AEC audience strategy, industry priorities, and customer narratives. Use strategic partnerships and associations as channels to reach and influence priority AEC audiences across architecture, engineering, construction, infrastructure, and owners. Develop a strong understanding of priority AEC audiences, including workflows, business challenges, buying committees, trusted associations, industry events, and partnership ecosystems. Translate partnership and association opportunities into campaigns, events, content, webinars, thought leadership, customer stories, executive moments, and sales enablement. Turn broad requests into clear marketing plans with defined objectives, audiences, messaging, channels, timelines, owners, deliverables, and success metrics. Create messaging frameworks, value propositions, and narratives that connect Autodesk’s AEC story, Design and Make platform message, and customer outcomes to partnership and association audiences. Work with strategic partnerships, industry strategy, product marketing, audience marketing, events, communications, customer advocacy, sales, customer success, technical sales, and partner teams to align and execute programs. Shape partnership and association storytelling across major AEC moments, including Autodesk University, industry conferences, partner events, association programs, digital campaigns, and executive engagements. Evaluate co‑marketing opportunities, sponsorships, association programs, and industry activations based on audience fit, strategic value, reach, credibility, timing, cost, and expected impact. Manage and prioritize partnership and association marketing investments, including sponsorships and program budgets, with a focus on impact, ROI/ROMI, and learnings. Package partnership‑informed narratives for sales, customer success, and technical sales teams, including talk tracks, proof points, customer examples, and campaign follow‑up guidance. Help internal teams understand how strategic partnerships and associations influence priority AEC audiences, including where Autodesk should show up and why. Define and track success metrics, including audience engagement, content performance, event impact, account influence, pipeline influence where applicable, customer adoption signals, and partnership or association impact. Use performance data, market intelligence, partnership insights, and stakeholder feedback to improve partnership and association marketing programs. Build repeatable planning, execution, and reporting processes for AEC partnership and association marketing. Travel domestically and internationally for key industry events, partnership activations, and internal planning moments as needed. Minimum Qualifications 6+ years in B2B marketing, partnership marketing, industry marketing, audience marketing, field marketing, integrated campaigns, associations marketing, or a related discipline. Background marketing to or working within AEC, infrastructure, construction technology, geospatial technology, design technology, enterprise SaaS, or a related industry. Track record of executing co‑marketing programs with strategic partnerships, associations, industry groups, technology partners, or ecosystem organizations. Strong understanding of integrated marketing channels, including events, sponsorships, digital campaigns, webinars, content, thought leadership, customer stories, executive engagement, and sales enablement. Ability to develop campaign briefs, messaging frameworks, partnership narratives, value propositions, activation plans, executive updates, and performance reports. Strong cross‑functional collaboration skills, with the ability to align stakeholders across marketing, product, strategy, sales, communications, events, customer success, and external partner teams. Strong project management skills, with the ability to manage multiple workstreams, timelines, stakeholders, and deliverables. Ability to turn ambiguous partnership or association goals into clear marketing plans and executable programs. Comfortable working in a matrixed organization and moving quickly on high‑priority initiatives. Strong written and verbal communication skills. Preferred Qualifications Familiarity with BIM, GIS, infrastructure, civil engineering, architecture, engineering, construction, owners, or digital project delivery workflows. Prior work supporting strategic technology partnerships, industry associations, or partnership ecosystems through marketing. Knowledge of major AEC industry events, user conferences, association programs, or customer‑facing activations. Hands‑on ownership of sponsorships, co‑marketing budgets, association investments, or partnership marketing program budgets. Ability to create sales or customer‑facing enablement tied to partnership campaigns, industry moments, or strategic narratives. Fluency with campaign, event, content, or pipeline data to measure marketing impact and optimize programs. Background in global or multi‑region B2B marketing. Familiarity with large enterprise technology or SaaS environments. Salary Transparency For U.S.-based roles, we expect a starting base salary between $117,000 and $209,330. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package. Benefits From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting Equal Employment Opportunity At Autodesk, we’re building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law. Belonging We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: #J-18808-Ljbffr Autodesk, Inc.