Principal Product Manager, Growth

Role Description

We are looking for a Principal Product Manager, Growth to set the strategy and own the execution of Brightside's direct-to-consumer growth funnel. Our most important growth bet of the next 12 months is diversifying our DTC acquisition mix across paid channels.

• Diversify the DTC funnel.
• Define and execute the strategy for scaling paid social and other paid channels alongside our existing paid-search acquisition.
• Personalize the funnel by channel and intent.
• Orchestrate the messaging journey alongside the funnel.
• Sharpen targeting on our largest paid channel.
• Lift partner and health-system referrals.
• Build for the operations team, too.
• Run rigorous experiments.
• Partner with engineering to make the funnel dynamic.

How You'll Work

• Shape the strategy.
• Define and ship.
• Run experiments rigorously.
• Live in the data.
• Stay close to the prospect.
• Run the cross-functional rhythm.

Qualifications

• 10+ years of product management experience, with 5+ years owning growth, acquisition, or funnel optimization at a consumer subscription, marketplace, or healthcare company.
• A track record of setting product strategy at function or org level.
• Deep performance marketing literacy.
• Comfort thinking across the full prospect journey.
• A track record of using segmentation and CAC:LTV reasoning to make product decisions sharper.
• Strong experimentation discipline.
• Comfort building both customer-facing and internal-tooling features.
• Comfort partnering with senior marketing leadership on channel strategy.
• Comfort operating in a regulated industry.
• Comfort with autonomy and broad scope at a Series C–stage company.

Nice to Have

• Direct experience scaling paid social as a primary acquisition channel.
• Prior work on healthcare consumer products, especially in mental health, primary care, or chronic-condition management.
• Experience growing into a people-management role.
• 8+ years of product management experience, ideally in the healthcare field.
• Proven experience managing growth efforts including optimizing purchasing funnels and expanding into new sales channels.
• Past experience leading new features through the full product lifecycle.
• Ability to flex between defining product strategy and dive into the details.
• Capable of working closely with designers, engineers, and data analysts.
• Excellent communication and collaboration skills.
• Detail-oriented mindset with a focus toward delivering high-quality product features.
• Strong analytical skills with the ability to translate data into actionable insights.
• Ability to thrive in a flexible startup environment with significant autonomy.

Benefits

• A competitive salary
• Company equity / stock options
• Fully paid for comprehensive health care (medical, dental, vision)
• Pet Insurance
• Life Insurance & Short / Long Term Disability
• 401k Plan
• Unlimited PTO and sick leave
• Parental Leave
• Work remotely and whatever schedule works best for you
• Additional memberships and perks