Channel Marketing Manager

Netrio is a leading MSP in North America, specializing in IT solutions for small- to mid-market enterprises. We serve over 1,000 clients across industries with services including managed IT, cybersecurity, cloud, connectivity, voice, and custom application development.

About the Role

We are a growing Managed Services Provider (MSP) seeking a driven Channel Marketing Manager or Director to own and accelerate our partner ecosystem marketing engine. In this high-impact role, you will develop and execute go-to-market strategies with technology vendors, referral partners, and reseller channels, translating partner relationships into measurable pipeline and revenue.

You will sit at the intersection of sales and marketing, working cross-functionally to build co-marketing programs, manage market development funds (MDF), and drive demand generation through our partner network. If you thrive in a fast-moving environment and have a track record of delivering results through channel partnerships, we want to hear from you.

What You'll Do

• Develop and execute a comprehensive channel marketing strategy aligned with company revenue goals and partner tier structures.

• Build and manage co-marketing programs with key channel partners, including joint campaigns, webinars, and field events.

• Manage the allocated channel marketing budget and related MDF process end-to-end — planning, execution, tracking, and ROI reporting.

• Collaborate with the sales team to create partner enablement materials, battle cards, case studies, and solution briefs that accelerate deal velocity.

• Plan and execute partner-focused events, executive roundtables, and presence at regional and national industry conferences (~30% travel).

• Track, analyze, and report on channel marketing KPIs including partner-sourced pipeline, MDF utilization, and marketing-attributed revenue.

• Manage relationships with external vendors, agencies, and event partners.

• Support the onboarding and activation of net-new partners.

• Serve as the marketing point of contact and planning partner for Netrio’s most strategic partners.

What We're Looking For

• 5–8 years of B2B marketing experience, with at least 3 years focused on channel or partner marketing in the IT/technology sector.

• Proven experience working within an MSP, VAR, or technology vendor environment.

• Hands-on expertise with MDF programs, co-op funds, and partner portal platforms.

• Strong command of marketing automation and CRM tools (HubSpot, Salesforce, or equivalent).

• Demonstrated ability to plan and execute multi-channel campaigns that generate pipeline.

• Excellent project management skills with the ability to manage multiple programs simultaneously in a deadline-driven environment.

• Strong communicator with experience presenting to executive stakeholders, vendor partners, and external audiences.

• Willingness and ability to travel approximately 30% of the time.

• Bachelor’s degree in marketing, business, communications, or related field; MBA a plus.

Nice to Have

• Familiarity with IT services solutions including AI, cybersecurity, networking, or infrastructure.

• Certifications in Google Analytics, HubSpot, and other marketing and sales platforms.

• Experience managing event budgets of $250K or more.

• Existing relationships within the DFW technology partner community.