Performance Marketing Manager

Role Description

This is a remote position. We are looking for a strategic and results-oriented Performance Marketing Manager to lead and optimize our performance marketing campaigns. This role requires a strong command of B2C paid social advertising, creative strategy, team leadership, and conversion optimization. The ideal candidate is a data-driven marketing expert with proven experience in managing paid social campaigns across Meta (Facebook, Instagram) and TikTok platforms, as well as knowledge of email marketing and CRO strategies.

• Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives.
• Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output.
• Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices.
• Manage and mentor a team of media buyers, creative specialists, and CRO experts.
• Foster a culture of collaboration, innovation, and performance excellence within the team.
• Oversee recruitment, training, and professional development of team members.
• Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions.
• Implement A/B testing for creative elements, ensuring high-performing visuals and messaging.
• Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates.
• Develop and test hypotheses for ongoing CRO improvements.
• Establish and build scalable processes for creative production, paid search, and social media marketing campaigns.
• SOP creation.
• Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency.
• Maintain active certifications on Meta and TikTok platforms.
• Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies.

Qualifications

• 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
• 3+ years hands-on with Meta & TikTok Ads.
• Expertise in email marketing and multi-channel campaign integration.
• Skilled in CRO & A/B testing to boost conversions and landing page performance.
• Strong creative eye and copywriting ability for consumer engagement.
• Active Meta & TikTok Ad Certifications.
• Proven leader with experience managing cross-functional teams.
• Track record of building scalable workflows for creative and performance marketing.
• Data-driven mindset with sharp analytical and optimization skills.
• Excellent communicator, highly organized, and results-focused.

Benefits

• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent WFH setup
• Work schedule is in EST (Monday-Friday only)
• Opportunities for professional development and career advancement