Performance Marketing Manager

Role Description

Komodo Health is looking for a high-energy Performance Marketing Manager to join our Marketing team, reporting to the Head of Revenue Marketing. We are looking for a "strategic doer" who can build high-level plans and then jump into the platforms to execute them.

You will be the engine behind our digital growth, managing our media agency and ensuring our advertising dollars drive real results across all channels. You’ll use targeted signal to reach the right audiences with precision, turning our budget into a measurable impact on our mission to reduce the global burden of disease.

Looking back on your first 12 months at Komodo Health, you will have:

• Built a paid media engine that converts, with measurable improvements in cost-per-lead and conversion rates across the funnel compared to the prior year.
• Provided a clear view of paid media ROI that connects ad spend to pipeline and revenue.
• Implemented significant AI based improvements and automation to our paid media process.

These are the essential job duties you will be responsible for:

• Campaign Execution
  • Own the Platforms: Primary expert in the "cockpit" for channels like LinkedIn and Google Ads.
  • Campaign Optimization: Optimize campaigns daily to drive high-quality results and a measurable return on investment (ROI).
  • Targeting Precision: Use intent signals (like 6sense) and our proprietary data to target the Life Science accounts and decision-makers that need our solutions.
  • Lead Generation: Run target acquisition programs to acquire new leads within the Life Sciences industry.
• Conversion
  • Test & Learn: Lead the strategy for A/B testing ad copy, creative assets, and landing pages to ensure we are constantly improving our conversion rates.
  • Landing Pages: Create landing pages and perform Conversion Rate Optimization (CRO).
  • Customer Journey: Partner closely with the Website team and vendors to ensure a seamless "click-to-customer" journey.
• Strategic Partnerships & Growth
  • Agency Management: Manage our outside media agency, holding them accountable for high-quality work and budget alignment.
  • Data Storytelling: Partner with our Analytics lead to turn complex spreadsheets into clear stories about performance, ROI, and growth opportunities.
  • Budget Ownership: Take full ownership of channel budgets and resource allocation across brands and channels to achieve the organization’s objectives.
  • Measure and report paid campaign performance against key performance indicators (KPIs), providing strategic recommendations that drive continuous improvement.
  • Future-Proofing: Review and recommend new paid advertising technologies and platforms; build business cases and pro forma projections for new and creative paid digital marketing channels.

Qualifications

• 5+ years of professional B2B tech experience focused specifically on managing and executing digital ads.
• Healthcare or Life Sciences industry experience a plus.
• Expert-level skills in LinkedIn Ads Manager and Google Ads.
• Experience with 6sense or similar ABM platforms is a huge plus.
• You are comfortable working inside ad tools every single day to optimize performance.
• You have a mindset that embraces AI to change how paid media management gets done.
• Ability to turn raw data into smart, actionable recommendations for the future.

Requirements

• Experience in managing and executing digital ads.
• Technical mastery in relevant advertising platforms.
• Strong analytical skills.

Benefits

• Comprehensive health, dental, and vision insurance.
• Flexible time off and holidays.
• 401(k) with company match.
• Disability insurance and life insurance.
• Leaves of absence in accordance with applicable state and local laws and regulations and company policy.

Company Description

Komodo Health's mission is to reduce the burden of disease by illuminating the full patient journey. Our data platform combines one of the largest real-world patient databases with proprietary technology to give healthcare decision-makers the clarity they need to improve outcomes, accelerate access, and drive smarter strategy.

Our team is passionate, fast-moving, and deeply committed to making a difference—and our events function plays a central role in how we show up for the healthcare ecosystem we serve.