Performance Marketing Manager
Pavago
Role Description
We’re hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels. This is a hands-on, execution-focused role where you will directly impact:
- Lead generation
- Paid media performance
- Funnel optimization
- Budget efficiency
- Revenue growth
You will manage campaigns across:
- Google Ads (Search, Display, YouTube, Performance Max)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- X (Twitter), Reddit, TikTok
- Emerging paid acquisition channels
If you think in funnels, optimize for performance metrics, and continuously test for growth, this role is for you.
Qualifications
- 3+ years of hands-on experience in performance marketing or paid media.
- Proven experience managing Google Ads, Meta Ads, and LinkedIn Ads.
- Strong background in B2B lead generation.
- Deep understanding of PPC strategy, audience targeting, retargeting, funnel optimization, and attribution models.
- Advanced experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Strong ad copywriting and testing skills.
Requirements
- Ability to independently build campaigns, launch tracking, optimize performance, and report results.
Benefits
- Full ownership of paid acquisition strategy and performance.
- Opportunity to scale campaigns across multiple platforms.
- High-impact, performance-driven marketing environment.
- Strong focus on testing, experimentation, and measurable growth.
- Career growth into Growth Marketing Lead, Head of Paid Media, Demand Generation Manager, or VP of Growth.
Interview Process
- Application Review
- Initial Interview
- Technical Interview (Campaign & Strategy Deep Dive)
- Final Interview with Leadership
- Offer & Background Verification
If you enjoy performance marketing, scaling paid campaigns, and driving measurable revenue growth through data and experimentation, we’d love to hear from you.
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