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Performance Marketing Manager

Full-time

Pavago

Role Description

We’re hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels. This is a hands-on, execution-focused role where you will directly impact:

  • Lead generation
  • Paid media performance
  • Funnel optimization
  • Budget efficiency
  • Revenue growth

You will manage campaigns across:

  • Google Ads (Search, Display, YouTube, Performance Max)
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads
  • X (Twitter), Reddit, TikTok
  • Emerging paid acquisition channels

If you think in funnels, optimize for performance metrics, and continuously test for growth, this role is for you.

Qualifications

  • 3+ years of hands-on experience in performance marketing or paid media.
  • Proven experience managing Google Ads, Meta Ads, and LinkedIn Ads.
  • Strong background in B2B lead generation.
  • Deep understanding of PPC strategy, audience targeting, retargeting, funnel optimization, and attribution models.
  • Advanced experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
  • Strong ad copywriting and testing skills.

Requirements

  • Ability to independently build campaigns, launch tracking, optimize performance, and report results.

Benefits

  • Full ownership of paid acquisition strategy and performance.
  • Opportunity to scale campaigns across multiple platforms.
  • High-impact, performance-driven marketing environment.
  • Strong focus on testing, experimentation, and measurable growth.
  • Career growth into Growth Marketing Lead, Head of Paid Media, Demand Generation Manager, or VP of Growth.

Interview Process

  • Application Review
  • Initial Interview
  • Technical Interview (Campaign & Strategy Deep Dive)
  • Final Interview with Leadership
  • Offer & Background Verification

If you enjoy performance marketing, scaling paid campaigns, and driving measurable revenue growth through data and experimentation, we’d love to hear from you.

Vacancy posted 4 days ago
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