Sales Director, New Logo Sales - North America | Enterprise FinTech SaaS
STA
Build a team. Win new markets. Shape the future of secured finance.
Our client is a leading global provider of secured finance technology. Its cloud-based, API-enabled platform powers some of the world's largest banks, captive finance companies, private capital firms and specialty lenders across automotive finance, equipment finance, wholesale/floorplan and working capital.
They're hiring a Sales Director, New Logo Sales to lead the team that brings in new customers across North America. This is a people-leadership role for someone who has done the selling, learned to lead, and is ready for the next step.
The opportunity
Reporting to the VP of Sales, you'll lead a team of Sales Executives who win new enterprise customers and deliver software bookings. You'll set the pace for coaching, pipeline discipline and deal execution in a market where complex, six- and seven-figure transactions are the norm. You'll work closely with Marketing, Solution Consulting, Product, Customer Success and executive leadership.
What you'll do
- Lead, coach and develop a team of Sales Executives focused on new-logo acquisition
- Own team performance against software bookings targets and turn go-to-market priorities into clear territory, pipeline and execution plans
- Run a consistent operating rhythm: weekly 1:1s, forecast and opportunity reviews, and QBRs
- Build a healthy, qualified pipeline with Marketing, alliances and industry partners
- Act as executive sponsor on strategic pursuits and keep deals moving (no individual territory)
- Improve forecast accuracy by spotting risk early and holding the team to clear next steps
- Hire, onboard and grow top sales talent, and develop the next generation of leaders
- Build a culture of accountability, collaboration and customer focus
What you bring
- 8+ years of progressive enterprise software sales experience, including at least 2 years leading a sales team as a Sales Director or Player-Coach
- A track record of leading a team to win new enterprise customers and hit SaaS bookings targets
- Command of complex, multi-stakeholder sales cycles, from qualification through executive engagement and negotiation
- Experience running disciplined forecasting, pipeline and planning cadences
- A coaching-first leadership style with proof that you've improved seller performance
- Experience selling into financial services, capital markets, ERP or related SaaS sectors (secured finance knowledge is a strong plus)
- High EQ, strong communication skills, and the credibility to engage senior stakeholders
- A results-driven, curious mindset and comfort in a fast-moving environment
Why this role
- Lead the team at the front of the company's North American growth
- Sell a mission-critical platform to the biggest names in commercial and specialty finance
- Grow your leadership career with a global market leader
Good to know
- Travel: up to 50%
- Visa sponsorship is not available for this role (including TN, E-3 and H-1B)
- Candidates must pass criminal and credit background checks
- Our client is an Equal Opportunity Employer committed to a diverse workforce
Ready to lead? Apply now or send me a message to learn more.
$89.6k - $157k
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