Product Marketing Manager
Full-time
Wordly.ai
Role Description
We are looking for a Product Marketing professional to help build and execute marketing programs to increase awareness and sales for our AI platform. You will help define strategy and build / execute a wide range of go-to-market and sales enablement programs. You will work with our Marketing, Product Management, Sales, and Customer Success teams to create and implement global programs.
This position reports to the CMO (based in San Francisco) and can be located anywhere in the US or Canada.
- Messaging – define target market ICP, value proposition, etc.
- Market Intelligence – conduct competitive analysis, win / loss interviews, SWOT analysis
- New Markets - conduct market research and customer interviews
- Launches - manage go to market plans for new products (NPI)
- Sales / Channel Enablement – create training, battle cards, playbooks, presentations
- Content – create website pages, blog posts, eBooks, datasheets, videos, case studies
- Lead Gen – define strategy and create content for email campaigns, advertising, webinars, events, PR, and other programs
- Analyst Relations – participate in briefings and inquiries
Qualifications
- 3+ years B2B product marketing experience with an AI or SaaS business
- Experience working at an early stage, high growth startup is a plus
- Proven success leading product launches and managing GTM programs for B2B tech products - messaging, packaging, naming, pricing, etc.
- Extensive experience working on digital marketing programs – paid search, SEO / AEO / GEO, webinars, email, social, etc.
- Extensive experience selecting and using martech tools - HubSpot, G2, Demand Base / 6 Sense, Drift, Aligned, ChatGPT / Gemini / Claude, Google Analytics, Semrush, etc.
- Excellent writing skills with a portfolio of blog posts, ebooks, case studies, etc.
- Experience developing presentation content and speaking at webinars, conferences, etc.
- Experience working with Forrester, Gartner, and other analysts
- Experience with graphic and video editing software like Canva, Veed, CapCut
- Comfortable defining GTM strategies providing hands-on implementation
Company Description
Located in Los Altos, California, Wordly is an exciting tech startup that is looking to grow its engineering and GTM teams! From virtual meetings to large, in-person conference venues, Wordly strives to provide high quality, real-time translation services in 50+ languages to anyone, anywhere.
- Wordly caters to numerous customers around the world which include local organizations and businesses; government entities; Fortune 500 companies; and much, much more.
- While this is a fully remote position, office space in Los Altos, California is available for San Francisco Bay Area residents that wish to utilize it.
Vacancy posted 5 days ago
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