Community & Content Manager

Role Description

The Community & Content Manager is the voice and face of the Kalkomey brand portfolio - including but not limited to Boat-ed.com, Hunter-ed.com, BoaterExam.com, and HuntWise - across social media, influencer and ambassador partnerships, online forums, content channels, and earned media. This role owns the relationships, content pipeline, and community presence that fuel brand reach across Kalkomey’s full portfolio of outdoor safety education brands.

This is a hybrid role blending social media operations, influencer relationship management, content strategy, community engagement, and PR/earned media support. The right candidate is equally comfortable managing a content calendar and cultivating long-term creator partnerships as they are amplifying brand stories across owned and earned channels.

You must reside in one of these US states: AZ, CO, FL, GA, IL, IN, KY, MA, MD, MI, MN, NC, NV, OR, PA, RI, TX, VA, VT, WI, or one of these provinces in Canada: Ontario.

Responsibilities

• Social Media Management
  • Own day-to-day management of Kalkomey’s social media channels across the brand portfolio, including Instagram, Facebook, X/Twitter, and YouTube.
  • Develop and execute a social content calendar aligned with marketing campaign priorities and seasonal moments across all brands.
  • Monitor engagement, respond to comments and messages, and actively grow follower bases across channels.
  • Track performance metrics and regularly report on channel growth, engagement, and content effectiveness.
• Influencer & Ambassador Relations
  • Identify, vet, and onboard influencers and brand ambassadors whose audiences align with Kalkomey’s mission and portfolio of brands; spanning boating, hunting, fishing, snowmobiling, and outdoor recreation.
  • Build and maintain long-term, authentic relationships with influencer and ambassador partners.
  • Manage partnership agreements, content briefs, deliverables, and performance tracking.
  • Coordinate campaigns and activations that align influencer content with brand initiatives across the portfolio.
• Externally-Sourced Content & UGC
  • Develop a sourcing strategy to pipeline UGC, influencer assets, and partner content to support all marketing channels across the brand portfolio.
  • Collaborate with internal marketing teams to identify content gaps and match external sources to fill them.
  • Manage content rights, usage permissions, and licensing for all externally sourced assets.
  • Maintain an organized library of approved external content for cross-channel and cross-brand use.
• Forum & Community Representation
  • Represent Kalkomey’s brands authentically on relevant online forums and communities, including Reddit and niche hunting, fishing, and boating forums.
  • Monitor brand mentions and community conversations across all portfolio brands, responding helpfully and in alignment with each brand’s voice.
  • Identify community insights, trends, and audience feedback to share with internal marketing and product teams.
• Brand Reach, Growth & Earned Media
  • Develop and execute strategies to grow brand awareness via social media, influencer programs, ambassador networks, forums, podcasts, and emerging channels.
  • Identify and pursue new partnership opportunities including podcast placements, co-marketing, and sponsored content across the brand portfolio.
  • Support earned media and PR efforts by amplifying brand stories across owned and earned channels, pitching brand narratives to relevant media and content outlets and serving as a connector between community activity and press-worthy moments.
  • Collaborate with the broader marketing team to ensure community and content efforts ladder up to business goals across all brands.

Qualifications

• 3+ years of experience in social media management, community management, influencer marketing, or a related role.
• Proven track record of managing social channels and growing engaged audiences.
• Experience building and maintaining influencer or ambassador partnerships.
• Strong writing skills with the ability to adapt tone and voice across platforms, audiences, and brand identities.
• Highly organized with the ability to manage multiple projects, partners, and deadlines simultaneously across a multi-brand portfolio.
• Comfort engaging in niche online communities and forums.
• Experience sourcing and managing UGC and content rights.
• Genuine passion for the outdoors; hunting, fishing, boating, or other outdoor recreation experience is a strong plus.

Bonus Points

• Familiarity with the outdoor recreation, safety education or licensing space.
• Experience with social media management tools such as Sprout Social, Hootsuite, or Later.
• Basic graphic design skills using Canva or Adobe Creative Suite.
• Experience in communications, public relations, or earned media, including media outreach, press pitching, or brand storytelling across owned and earned channels.

Competencies

• Brand Voice & Storytelling: Communicates authentically across multiple brand identities, adapting tone and voice to each brand’s audience while maintaining consistency and quality.
• Relationship Management: Builds and maintains trust-based partnerships with influencers, ambassadors, and community members across multiple brand communities.
• Content Execution: Produces and schedules platform-appropriate content efficiently across a multi-brand portfolio without heavy production resources.
• Community Building: Cultivates genuine engagement with online audiences through consistent presence, responsiveness, and cultural fluency across niche outdoor communities.
• Earned Media & PR Support: Amplifies brand stories through media pitching, partnership outreach, and cross-channel storytelling that connects community activity to press-worthy moments.
• Organization & Project Management: Manages multiple brands, partnerships, content pipelines, and deadlines with accuracy and reliability.
• Digital Fluency: Stays current on platform trends, algorithm changes, forum norms, and emerging social formats across all active channels.
• Collaboration: Works effectively across marketing, brand, and creative teams to align community and content efforts with broader campaign and business goals.

Benefits

• We are a fully distributed company – unless specifically indicated in the job description, this is a work from home position.
• Employer matched 401(k).
• Medical/Dental/Vision insurance with generous employer contributions (including HSA).
• Maternity and Paternity leave and benefits.
• Three weeks of paid vacation, 12 paid holidays, a paid community service day, and a flexible work schedule.
• Annual wellness allowance, as well as a paid mental health day once a year for when you need it.
• Automatic WFH contribution to each paycheck.
• Employee Assistance Program (EAP).