Vice President of Marketing

Vice President of Marketing

About the Company

Education technology company helping professionals grow skills and careers through lifelong learning

Industry
E-Learning

Type
Privately Held

About the Role

The Company is seeking a Vice President of Marketing to lead its marketing organization and guide its next phase of growth. The role will set strategy for expanding consumer subscriptions while building enterprise marketing capabilities, including demand generation, campaigns, and channel strategy. Responsibilities include optimizing marketing investment, strengthening pipeline measurement with sales and revenue operations, and advancing marketing technology, data infrastructure, and AI-enabled workflows. The VP will guide content and brand execution, manage the marketing budget, and develop a high-performing team while partnering across business functions. Candidates should have senior marketing leadership experience, including executive-level responsibility and a record of measurable revenue growth. They should bring substantial experience across consumer subscription or SaaS businesses and B2B enterprise or institutional markets, with strong knowledge of subscription economics and multimillion-dollar budgets. Expertise in paid and lifecycle channels, SEO, partnerships, enterprise demand generation, account-based marketing, and content-led pipeline programs is required. The role also calls for experience leading operational or technology transformation, along with strong command of marketing technology, data, attribution, and practical AI adoption. Collaborative, data-informed leadership and experience navigating change are valued.

Functions

• Marketing