Channel Marketing Manager

Channel Marketing Manager

Baldwin Hardware is an 80-year-old leading brand in the luxury door hardware space primarily sold in showrooms and hardware specialists online at BaldwinHardware.com. As one of the largest players in the industry, Baldwin Hardware presents a unique opportunity at the crossroads of High-End Design, Hardware, and the delicate balance between Function and Beauty. Our products are not just essential elements of interior spaces but also masterpieces that redefine the concept of luxury in the door hardware industry. We have an exciting job opportunity with Baldwin Hardware. We are searching for a dynamic individual to join our team and help shape the future of luxury hardware.

The Channel Marketing Manager owns the strategy, development, and execution of Baldwin's showroom channel, a critical driver of brand experience and high-value customer engagement. This role is responsible for shaping how Baldwin shows up across trade, builder, and luxury showroom environments—ensuring a consistent, premium brand experience while driving measurable growth in sell-through and partner engagement. Acting as a central hub across Sales, Product, Digital, and Brand teams, this role leads the development of channel-specific strategies spanning merchandising, pricing alignment, new product commercialization, and partner programs. The Channel Marketing Manager plays a key role in navigating channel complexity, including showroom dynamics, partner segmentation, and pricing integrity, while identifying opportunities to elevate both physical and digital experiences within the channel.

Primary Duties and Responsibilities (70%)

• Develop and execute Channel Marketing strategies
• Own the development and execution of showroom channel merchandising strategies that enhance brand presentation and drive sell-through performance
• Lead cross-functional alignment across Sales, Product, Digital, and Brand teams to ensure cohesive execution of channel strategies
• Assume the project management role through the development and maintenance of complete and accurate project plans that ensure the timely implementation of merchandising programs, tradeshows, and collateral print material for new product launches
• Develop and execute annual showroom channel plans that increase partner engagement, brand visibility, and incremental revenue
• Lead cross functional teams in developing store fixtures, promotional & point of purchase materials
• Seek new methods and improvements for communicating with end users and architects in the showroom
• Work closely with Product, Brand, and Digital Marketing Managers to support ongoing priorities, including internal communication process, product presentations, trade shows, research and competitive intelligence

Channel Strategy & Governance (10%)

• Define showroom channel strategy, including customer segmentation, assortment alignment, and experience standards
• Manage channel dynamics including pricing integrity, reseller policy execution, and unauthorized seller mitigation

Channel Management (10%)

• Manages outside vendors as required for development in delivery of packaging and merchandising materials
• Maintain and enhance the functionality and content on retailer websites through established vendor portals
• Assist product team with market research, mix analysis, and competitive insight during this process
• Develop and manage trade shows and events including, promotional plan, booth layout, premiums, and logistics

Work with Sales and Business Intelligence team to maximize CRM platform (10%)

• Drive profitability through process improvement and management
• Utilize performance metrics and analytics to gauge program effectiveness and make adjustments to future proposals
• Manage annual budget, monthly forecasting and marketing purchase order process
• Contributes to financial and business initiatives through established rhythms and assigned projects. Examples include pricing review, S&OP, and P&L performance

Education and Experience Profile

• Bachelor's degree in marketing, Business Administration, or other related discipline. We will consider other degrees with relevant experience.
• 4 - 7 years of business experience, including experience in Product Marketing, Brand Marketing, Sales, Trade Marketing and/or Consumer Packaged Goods (CPG/FMG), preferably in the home improvement or luxury home goods industry.
• You should have the ability to manage a diverse customer group and portfolio. Experience with "Showroom," "Trade," "MRO," "CO-OP," "Big Box" or luxury home goods retailer is a bonus

Required Skills

• Practiced strategic thinking and planning capability and experience
• Superior presentation skills and comfort with a variety of audiences, both internal and customer facing
• Advanced interpersonal talents and excellent written and verbal communication skills
• Ability to work with diverse multi-national teams effectively
• Solid merchandising sense and problem-solving skills
• Project Management experience within a milestone driven organization
• Strong financial acumen including solid P&L experience
• Firm grasp of concepts related to brand and product marketing, market research, product training, promotion, and pricing strategies
• Solid MS Office skills including Excel, Word and PowerPoint
• The ability to navigate in a large corporation while thriving in a smaller, entrepreneurial business

Work Environment: Open to travel as needed. Up to 25% of the role. Pay Range: $109,306 to $171,768. This "base salary range" is a reasonable estimate for this position at the time of posting. Pay within each range is based on a variety of factors including, but not limited to, to primary work job-related knowledge, skills, experience, business requirements and geographic location. ASSA ABLOY conducts regular review of compensation ranges and therefore reserves the right to alter this range at any given time.