Regional Sales Manager

Job Description

Crop Diagnostix helps agronomists and growers See the Invisible . Rather than relying on reactive tools that confirm what has already happened, we translate plant RNA signals into biological intelligence — providing earlier visibility into plant health and trajectory, so customers can make earlier, more informed management decisions. 

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Position Summary  

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The RSM is responsible for developing and growing Crop Diagnostix' commercial presence within an assigned multi-state territory. This individual owns the commercial relationship from initial outreach through contract execution, implementation, renewal, and expansion.  

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This role is ideal for someone who enjoys building business, developing long-term partnerships, and guiding customers toward a new understanding of plant health. Success requires disciplined prospecting and qualification, strong commercial judgment, intellectual curiosity, and a passion for continuous learning and personal growth. 

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Who We're Looking For  

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The ideal candidate: 

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• Thinks in systems and guides customers toward a new understanding of plant health, translating complex biological and scientific concepts into practical agronomic value. 
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• Builds trusted, long-term partnerships by helping customers make better decisions 
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• Approaches commercial conversations with curiosity, asking thoughtful questions to understand each customer's situation, goals, and unique challenges.  
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• Demonstrates disciplined prospecting and partner qualification while taking ownership of territory performance and maintaining a healthy, predictable sales pipeline. 
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• Demonstrates a commitment to continuous personal and professional growth. 
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• Thrives in a collaborative startup environment where building, learning, and adapting are part of everyday work. 
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Key Responsibilities  

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Territory Growth  

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• Execute commercial strategy and business development activities within an assigned multi-state territory.  
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• Generate new business and build a healthy sales pipeline through disciplined prospecting, qualification, relationship development, referrals, networking, and strategic outreach.  
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• Own the sales process from initial outreach through contract execution, onboarding, renewal, and expansion, identifying opportunities to grow customer relationships through additional zones, crops, and strategic partnerships.  
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• Develop trusted relationships with growers, ag retailers, processors, consultants, and strategic partners.  
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• Represent Crop Diagnostix at customer meetings, field days, industry events, and commercial partner meetings. 
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Territory Management  

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• Effectively manage an assigned multi-state territory to achieve commercial growth objectives.  
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• Maintain accurate CRM activity, opportunity management, and forecasting while providing relevant competitive intelligence and market feedback to leadership.  
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• Qualify opportunities through phone and virtual meetings before investing in significant travel, ensuring time is focused on the highest-value commercial opportunities. 
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Customer Partnership  

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• Serve as the primary contact throughout the customer lifecycle, partnering closely with Agronomy and Customer Success from onboarding through renewal and expansion. 
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• Partner with Agronomy to translate biological insights into practical agronomic and commercial value. 
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• Capture customer feedback and market insights that influence future product development and commercialization. 
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Required Qualifications  

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• 7+ years of experience selling consultative solutions within production agriculture. 
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• Demonstrated success developing and growing a multi-state sales territory. 
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• Proven ability to generate new business through disciplined prospecting, qualification and relationship development. 
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• Demonstrated success managing opportunities from initial outreach through contract execution and customer expansion 
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• Experience managing complex consultative sales opportunities involving multiple stakeholders and long sales cycles. 
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• Strong CRM discipline, pipeline management, forecasting, and territory planning skills. 
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• Excellent communication, presentation, and relationship-building skills. 
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• Ability to work independently while collaborating effectively across commercial and technical teams. 
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Preferred Experience  

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• Startup or high-growth company experience preferred. 
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• Experience working with potato, corn, cotton, specialty crops, and ag retail markets. 
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• Existing relationships within production agriculture. 
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What Success Looks Like  

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After the first year, successful RSM have: 

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• Built a healthy, predictable pipeline of qualified commercial opportunities.  
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• Consistently generated new business while expanding existing customer relationships.  
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• Established trusted relationships with growers, ag retailers, processors, and strategic partners throughout their territory.  
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• Demonstrated strong commercial discipline through accurate forecasting, CRM management, and territory planning. 
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Travel  

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Travel throughout the assigned territory is required for partner meetings, customer visits, field days, and industry events. Travel is typically 25–40%, depending on territory geography, customer needs, and candidate location. 

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