Director, US Omnichannel/Digital Engagement

What You’ll Do Lead Omnichannel/Digital Strategy and Execution: Translate launch strategy and positioning into omnichannel launch plans (journey mapping, channel mix, content sequencing) and drive/optimize experiences with a Decision Engine Build launch-ready customer experiences for HCP and Patient segments aligned to brand strategy and competitive dynamics Ensure launch touchpoints (from unbranded awareness through branded conversion) are aligned, connected, and measurable Brand Partnership: Serve as Omnichannel/Digital Experience Architect for assigned therapeutic area, translating brand objectives into orchestrated, AI-enabled customer journeys Design engagement flows leveraging next-best-action recommendations (customer, channel, content, cadence) Guide brand teams on experience design principles, channel appropriateness, and content sequencing Lead E2E execution (strategy, journey/campaign planning, digital execution, customer experience design); ensure media plan integration Own E2E accountability for planning, execution, and performance of campaigns Collaborate cross-functionally with Media, Operations, Decision Science, IT; partner with PRC, Privacy, Regulatory, Field, Patient Services Digital Operational E2E Accountability: Translate strategy into business requirement documents; translate experience designs into actionable operational requirements Ensure campaigns are implemented accurately, compliantly, and on time Digital Fluency/Innovation/AI: Understand AI-enabled next-best-action frameworks, personalization, and orchestration engines Stay ahead of AI-enabled marketing and emerging HCP/Patient engagement channels Optimization & Continuous Improvement: Take E2E accountability for omnichannel campaign performance Partner with Decision Sciences to interpret AI-driven insights and refine next-best-action logic; champion tagging/tracking/reporting readiness Qualifications Required Skills: 10+ years omnichannel/digital healthcare experience in Pharmaceutical/Biotech (strategy, planning, execution) Proven omnichannel launch/engagement expertise using Decision Engines End-to-end ownership of omnichannel planning, execution, and performance Working knowledge of AI next-best-action, personalization, and orchestration; partner with analytics/operations Trusted brand partner influencing experience design, channel mix, content sequencing Hands‑on MarTech operational acumen; translate designs to business requirements for operations/IT Cross‑functional collaboration across Media, Omnichannel Operations, Decision Science, IT, PRC, Regulatory, Privacy, Field, Patient Services Strong journey mapping and connected, insight‑driven experience design Ability to interpret performance data and optimize with Decision Science analytics Education: BA/BS required; MBA preferred Benefits Medical, dental, vision, life Fitness/wellness reimbursement Short‑ and long‑term disability Paid vacation (15 days) and end‑of‑year shutdown (Dec 26–31) Paid holidays/personal days Sick time Paid maternity/parental leave 401(k) match Stock purchase plan Tuition reimbursement up to $10,000/year Employee Resource Groups participation #J-18808-Ljbffr Scorpion Therapeutics