VP, Sales
Avant Staffing Associates LLC
The VP of Sales is responsible for identifying demand for Avant Healthcare Professionals services, expanding market presence, developing strategic client relationships, and generating sustainable revenue through healthcare workforce solutions. The team initiates and grows relationships with healthcare organizations through consultative workforce planning, client staffing agreements, and coordinated service delivery. This role provides strategic and operational leadership for Avant’s sales organization. The VP, Sales develops and executes enterprise sales strategies that support revenue growth, market expansion, client acquisition, and client retention. This role partners with executive leadership and cross-functional teams to align business development commitments with operational capacity, service quality, financial objectives, and client experience. The VP, Sales primary duty is leading sales strategy and performance through directors, managers, sales professionals, and supporting resources. This role is accountable for establishing clear expectations, strengthening sales discipline, developing talent, and creating a high-performance culture grounded in collaboration, customer focus, compliance, and results.
Essential Functions of the Job
- Serve as a member of Avant’s executive leadership team and contribute to company strategy, annual planning, and organizational decision-making.
- Develop and execute short- and long-term sales strategies aligned with the company’s strategic plan, financial objectives, service capabilities, and targeted markets.
- Establish annual revenue goals, sales priorities, market plans, performance measures, and operating rhythms for the sales organization.
- Lead national business development efforts, including lead generation, pipeline development, opportunity qualification, proposal strategy, contract negotiation, and new client acquisition.
- Maintain an accurate view of the sales pipeline and provide timely forecasts, performance reporting, risk assessments, and recommended actions to executive leadership.
- Develop and maintain executive-level relationships with healthcare systems, hospitals, strategic accounts, managed service providers, and other prospective or current business partners.
- Oversee complex negotiations involving pricing, service requirements, contractual terms, implementation expectations, and financial considerations in partnership with Finance, Legal, Operations, and other stakeholders.
- Provides leadership, supervision, coaching, and direction to assigned sales leaders, sales professionals, and support staff. The position may lead the function through multiple levels of management based on the approved organizational structure.
- Partner with Workforce Strategy, Service Delivery, Recruitment, Clinical, Finance, Marketing, and Operations leaders to ensure commitments to clients are achievable, clearly communicated, and effectively implemented.
- Analyze market information, client needs, competitive activity, industry trends, and sales performance to identify risks, emerging opportunities, new service capabilities, and geographic expansion opportunities.
- Establish and continuously improve a structured, effective, and compliant sales process supported by consistent CRM utilization, documentation standards, and sales playbooks.
- Serve as executive sponsor for key strategic accounts and support resolution of significant client concerns, service risks, or relationship issues.
- Represent Avant at client meetings, industry events, conferences, professional associations, and executive networking opportunities.
- Build, coach, and retain a high-performing sales leadership team and develop succession plans for critical roles.
- Create a culture of accountability, ethical selling, customer focus, teamwork, innovation, and continuous improvement.
- Develop and manage the sales department budget, including travel, technology, marketing support, events, and other approved expenditures.
- Monitor revenue performance, gross margin considerations, sales productivity, return on investment, and cost effectiveness in partnership with Finance.
- Ensure sales activities comply with company policies, approved contracting practices, confidentiality requirements, HIPAA obligations, and applicable laws and regulations.
- Establish operational goals and objectives that align with Avant’s strategic plan.
- Provide direction, coaching, performance feedback, and development support to sales leaders and team members.
- Assess organizational structure, staffing, territory coverage, resources, and capabilities needed to achieve business objectives.
- Identify, evaluate, escalate, and resolve complex issues related to growth, client relationships, sales performance, contracting, and market strategy.
- Promote cross-functional accountability and effective handoffs from sales through implementation and ongoing service delivery.
- Maintain appropriate documentation, controls, and reporting practices for the assigned function.
- Other duties as assigned.
Normal Work Schedule
This is a full-time position. Standard business hours are Monday through Friday 8:00 AM to 5:00 PM. Additional time outside of standard hours may be required to fulfill executive responsibilities, support clients, and meet business needs. Regular travel may be required for client visits, conferences, industry events, and company meetings.
Education, Training, and Experience
- Bachelor’s degree in Business, Healthcare Administration, Marketing, or a related field required; Master’s degree preferred.
- Minimum of 12 years of progressive business-to-business sales experience, including significant sales leadership responsibility.
- Minimum of 7 years of experience leading sales teams and sales leaders.
- Healthcare staffing, healthcare workforce solutions, healthcare services, or closely related industry experience required.
- Demonstrated record of developing sales strategy, building qualified pipelines, winning new business, expanding strategic accounts, and achieving revenue objectives.
- Experience with complex contract negotiations, pricing strategy, financial considerations, and executive-level client relationships.
- Experience leading a national or multi-market sales function preferred.
- Working knowledge of CRM platforms, sales analytics, forecasting methods, and Microsoft Office applications.
- Ability to interpret business and market data, evaluate risk, make sound decisions, and communicate recommendations to executive stakeholders.
- Exceptional written, verbal, presentation, negotiation, collaboration, and relationship-management skills.
- Ability to manage multiple priorities in a high-growth, service-oriented environment while maintaining attention to detail and follow-through.
Job Level Competencies
- Technical Skills: Expertability to perform technical skillsrequiredfor jobrole. This may include the use of specific technology, knowledge of job-specific tasks and concepts,etc.Intermediate ability to supervise project workflows for the team.Expertability tohandleroutine tasks and non-routinetasks;and handle tasks withhighlevelof complexity withsomeguidance.
- Communicates Effectively: Advanced ability to convey overall organizational vision and strategy to ensure that teams not only complete the task at hand, but in a way that is quick, efficient, and thorough. Advanced ability to delineate workstreams clearly and give team members a vision of the final goal or deliverable. Advanced skills in Conflict Resolution, Emotional Intelligence, Interpersonal Communication,andGroup Dynamics.
- Develops Self& Others: Advanced ability to set vision and direction through recourse allocation decisions for a significant business unit. Advanced ability to coach and mentor senior leaders across a division. Advanced ability to support the professional growth of others by proactively and reactivelyseekingand providing development resources along a divisional or company-wide succession planning strategy.
- Builds Networks: Advanced ability to representthe organization in industry forums and network with executives, major clients, and other key leaders and groups that heavilyimpactthe organization.
- Delegates Effectively: Advanced ability to delegate the activities of a complete functional area through multiple levels of management within the Company to align with the Company's culture.
- Drives Engagement: Advancedability to ensure the level of engagements align with the Company's mission and goals.Expert ability toidentifyand implement improvements based on feedback from employee engagementsurvey data.
- Drives Vision & Purpose: Advancedability to oversee direction and approve tactical administrative or operational policies.Advancedability toallocateresources to ensure achievement ofobjectives. Advancedvision casting for key businessunitor units and champions it to others, connecting to broader company mission.
- Strategic Mindset: Advanced ability to plan strategically to ensure successful implementation of action plans.Holds an in-depth knowledge of the Company and the competitive environment. Intermediate ability to make decisions and act in situations in which there is not enough information to be certain ofoutcomeor implications of the decision.Advancedability to think strategically and analyze business trends across multiple departments or divisions, considering broader organizational impacts.
Required Licenses, Certifications, and Other Specific Requirements of Law
- Health Insurance Portability and Accountability Act (HIPAA) certification and ability to obtain and maintain
- Valid driver's license and ability to meet company travel requirements
Other Characteristics of the Position
Physical Demands:
- Stationary desk work for extended periods at a time
- Regularly required to communicate
- Infrequent lifting of office supplies up to 20 lbs.
- Vision abilities including close vision and ability to adjust focus
- This job operates in a professional office environment.
- This role routinely operates standard office equipment.
- Travel may be required.
Statement of Responsibility for Confidential Data
- Has access to, and requires daily use of, confidential records.
- Required by federal law to maintain strict confidentiality of “Avant” employee information and maintain security of such information.
- Proprietary Information and Non-Conflict Agreement required.
Smoking/vaping and the use of tobacco products are prohibited on all Company premises, including indoor and outdoor areas, parking lots, and Company-owned vehicles.
As part of our employment process, candidates who receive a conditional offer may be required to undergo pre-employment drug testing.
Qualifications
Licenses & Certifications
Required
Driver's License
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
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