Client Marketing Manager

Role Description

Serve as the primary Marketing contact to the business represented and work across Marketing to develop marketing plans and tactics that leverage marketing capabilities to achieve business goals, enhance client experience, and acquire, grow and retain profitable client relationships. Collaborate with internal and external marketing partners to develop and execute marketing programs for the business; ensure alignment of all strategies to the Truist Purpose and Brand.

Essential Duties and Responsibilities

• Set the team's direction and communicate individual and team priorities and develop talent.
• Develop marketing strategies intended to achieve operational and financial results using all marketing channels including digital.
• Lead highly complex and visible projects with notable risk and complexity while managing deliverables for the team against expected results.
• Identify and resolve technical, operational, risk management, business, and organizational challenges.
• Make leadership decisions within established policies, procedures, and established objectives.
• Monitor client needs and competitive marketplace, and provide ongoing marketing support that ensures the competitiveness of offered products and services.
• Develop and manage budget and resource allocation.
• Typically manage a team of professional-level contributors and/or large-scale programs. This role may be an individual contributor role that has strategic influence on a large part of Truist's organization, typically a LOB or a segment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training.
• Seven years of related experience or an equivalent combination of education and experience.
• Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline; sound and comprehensive understanding of business and organizational strategies and processes managing a process.
• Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience.
• Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.
• Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals.
• Demonstrated budget management experience.
• Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.
• Sophisticated understanding of clients through interpretation and user research and analytics.
• Strong relationship building skills resulting in the ability to influence others to adopt a new perspective.
• Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.
• Strong presentation skills and communication skills.

Requirements

• Ability to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
• Travel up to 25%.

Benefits

• Medical, dental, vision, life insurance, disability, accidental death and dismemberment.
• Tax-preferred savings accounts and a 401k plan.
• No less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during the first year of employment.
• 10 sick days (also prorated) and paid holidays.
• Potential eligibility for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan.