Associate Director, Marketing - Patient Adherence

Role Description

Our commercial teams are passionate about bringing our medicines and vaccines to our customers around the world. The Pulmonary Arterial Hypertension (PAH) brand team is recruiting an Associate Director of Consumer Marketing to lead the strategy, development, and sustained performance of the Patient Adherence Program designed to help patients start therapy, stay on therapy, and achieve the best possible experience over time. This role is accountable for building an integrated adherence ecosystem, combining patient insights, behavioral science-informed interventions, omnichannel engagement, hub/specialty pharmacy coordination, and robust analytics, to deliver measurable patient impact and outcomes.

Reporting to the U.S. Consumer Marketing Lead, the Adherence Program Lead will operate as a cross-functional orchestrator of the program, setting the vision, driving execution, establishing governance and measurement, and evolving the program through continuous improvement and innovation in close partnership with key internal and external stakeholders.

Within the first 12–18 months, the successful leader will:

• Stand up and scale an omnichannel adherence program that measurably improves persistence, confidence, and sustained engagement across key patient segments.
• Build a clear adherence “strategy-to-execution” operating model, including governance, decision rights, vendor/agency model, budget, and compliance documentation.
• Establish an adherence measurement framework (KPIs, dashboards, reporting cadence) that ties interventions to patient and business outcomes and enables test-and-learn optimization.
• Drive seamless integration across the patient journey—coordinating with hub services, distribution/specialty pharmacy, digital/data/IT, and field teams to reduce friction points that threaten adherence.
• Evolve the program pipeline (MVP → 2.0+), continuously improving content and experiences through insights, operational learnings, and emerging capabilities/technology.

Qualifications

• Required: BA/BS
• Preferred: MBA, MPH (or advanced degree in a related field)

Requirements

• 5+ years of relevant experience in U.S. pharma/biopharma across consumer marketing, patient support, patient experience, access/coverage, distribution/SP ecosystem, and/or digital engagement.
• Demonstrated success building and executing integrated marketing/program strategies with measurable outcomes.
• Strong cross-functional leadership—ability to influence senior stakeholders and align complex enterprise teams.
• Strong business and financial acumen (budget ownership, vendor management, value-case thinking).
• Strong written/verbal communication and executive-ready storytelling with data.

Benefits

• Comprehensive package of benefits including medical, dental, vision healthcare and other insurance benefits (for employee and family).
• Retirement benefits, including 401(k).
• Paid holidays, vacation, and compassionate and sick days.