Business Development Manager

Job Description

About PermAlert

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PermAlert develops advanced liquid leak-detection solutions that help protect mission-critical facilities, equipment, and infrastructure. Our technologies serve data centers, commercial buildings, industrial facilities, semiconductor manufacturing, energy, and other applications where early and accurate leak detection is essential.

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As liquid cooling becomes increasingly important in high-density and AI data centers, PermAlert is expanding its solutions from facility-level monitoring to rack, CDU, manifold, server, and chip-level applications.

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Position Summary

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PermAlert is seeking a results-oriented Business Development Manager to identify, develop, and secure new growth opportunities for its leak-detection solutions.

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This individual will build relationships with data-center owners and operators, engineering firms, cooling-system manufacturers, OEMs, contractors, distributors, and technology partners. The role combines strategic account development, channel management, technical solution selling, and market development.

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The successful candidate will be comfortable working with both commercial and technical stakeholders and translating customer requirements into practical leak-detection solutions.

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Key Responsibilities

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Business Development

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• Identify and develop new business opportunities in data centers, liquid cooling, industrial facilities, semiconductor manufacturing, and other mission-critical markets.
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• Build and manage a qualified pipeline of projects, strategic accounts, OEM opportunities, and channel partners.
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• Develop relationships with hyperscalers, colocation providers, engineering consultants, mechanical contractors, cooling-system suppliers, rack manufacturers, CDU manufacturers, server OEMs, and ODMs.
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• Position PermAlert solutions early in the design cycle and work to secure inclusion in specifications, reference architectures, and approved-vendor lists.
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• Lead opportunities from initial engagement and application assessment through proposal, negotiation, and commercial close.
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• Develop account plans for priority customers and market segments.
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Technical and Consultative Selling

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• Understand customer applications, system architecture, operating risks, communication requirements, and installation constraints.
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• Recommend appropriate leak-detection solutions for facility, piping, floor, rack, CDU, manifold, server, and equipment-level applications.
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• Communicate the benefits of PermAlert technologies, including accurate leak location, multiple-leak detection, liquid versatility, reusable sensing cable, system scalability, and integration with building and data-center management systems.
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• Coordinate site assessments, product demonstrations, proof-of-concept projects, and technical presentations.
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• Work with engineering and product teams to translate customer feedback into product requirements and development priorities.
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Channel and Strategic Partnerships

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• Recruit, develop, and support qualified distributors, representatives, system integrators, and installation partners.
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• Establish clear market coverage, account-development expectations, and opportunity-registration practices.
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• Train partners on PermAlert products, applications, competitive positioning, and sales strategy.
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• Develop OEM and private-label opportunities with manufacturers of cooling systems, CDUs, racks, servers, and related infrastructure.
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• Build relationships with industry organizations and technology partners that can accelerate market adoption.
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Market Development

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• Monitor industry trends, customer requirements, competitor activity, and emerging standards related to liquid cooling and leak detection.
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• Identify underserved applications and recommend new product, packaging, pricing, and go-to-market opportunities.
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• Represent PermAlert at trade shows, conferences, customer meetings, technical seminars, and partner events.
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• Collaborate with marketing to develop case studies, application notes, sales presentations, webinars, and lead-generation campaigns.
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• Provide regular forecasts, pipeline reports, market intelligence, and competitive updates to management.
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Qualifications

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• Bachelor’s degree in business, engineering, marketing, or a related field, or equivalent professional experience.
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• Five or more years of experience in business development, technical sales, strategic accounts, or channel development.
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• Experience selling technical products or systems into data centers, HVAC, building automation, industrial controls, critical infrastructure, or related markets.
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• Demonstrated ability to develop new accounts and manage complex, multi-stakeholder sales opportunities.
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• Ability to understand system architectures, technical drawings, specifications, and communication protocols.
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• Strong presentation, negotiation, relationship-management, and written communication skills.
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• Self-motivated and comfortable operating in a growth-oriented environment with a high level of personal accountability.
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• Proficiency with CRM platforms, Microsoft Office, and sales-pipeline management.
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• Ability to travel approximately [30–50%], including occasional international travel.
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Preferred Qualifications

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• Existing relationships within the data-center, liquid-cooling, engineering-consulting, or mission-critical-facility markets.
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• Experience working with hyperscalers, colocation providers, OEMs, ODMs, consulting engineers, mechanical contractors, or distributors.
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• Knowledge of leak detection, liquid cooling, building automation, environmental monitoring, or industrial sensing.
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• Familiarity with Modbus, BACnet, SNMP, RS-485, relay outputs, and building or data-center management systems.
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• Experience developing specification-driven sales, OEM partnerships, or channel programs.
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Measures of Success

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• Growth in qualified pipeline, bookings, and revenue.
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• Development of new strategic accounts, OEM relationships, and channel partners.
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• Increased specification and approved-vendor-list inclusion.
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• Successful conversion of pilot projects into broader deployments.
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• Accurate forecasting and disciplined CRM management.
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• Expansion of PermAlert’s position in data-center and liquid-cooling applications.
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Why Join PermAlert?

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• Participate in the rapidly expanding market for AI infrastructure and liquid-cooled data centers.
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• Represent differentiated leak-detection technologies designed for applications ranging from facility infrastructure to equipment and chip-level protection.
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• Work closely with leadership, engineering, and customers to influence product and market strategy.
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• Help build a scalable partner ecosystem around a critical infrastructure-protection technology.
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Compensation and Benefits

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PermAlert offers a competitive compensation package, including:

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• Base salary plus performance-based incentive compensation
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• Health and employee benefits
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• Paid time off and company holidays
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• Business travel reimbursement
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• Professional-development and industry-networking opportunities
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