Sr Product Marketing Manager

Role Description

Planera is a fast-growing startup rebuilding how the construction industry plans and schedules work. This is our first dedicated product marketing hire, and it sits inside our product management team, not off to the side in a marketing silo. We believe the best product marketers live close to the product: in the room when features are shaped, not handed a finished thing to announce. It is a high-leverage seat.

Why this role matters:

• We ship meaningful product on a regular cadence.
• Users need to understand what we built, why it matters to them, and how to get value from it fast.
• You will own the narrative and help shape features from the start.
• Turn releases into adoption and expansion.
• Sharpen how we position Planera in a market that is still forming.
• Provide sales and solutions engineering teams with the words and assets to win.

What you'll do:

• Partner with product:
  • Work alongside product management and engineering from the moment a feature is conceived.
  • Bring the market and the customer into the room early.
  • Shape positioning and messaging for new capabilities during design.
• Own launches:
  • Own product and feature launches end to end.
  • Manage audience, positioning, messaging, in-app announcements, release notes, and collateral.
  • Drive engagement and adoption across the full user journey.
• Own competitive intelligence:
  • Track P6, Microsoft Project, and emerging challengers.
  • Turn insights into positioning, battle cards, and a clear point of view.
• Enable sales and solutions engineering:
  • Build the enablement layer for Sales and Solutions Engineering teams.
  • Create battle cards, one-pagers, demo narratives, objection handling, and training.
• Strategic marketing:
  • Own positioning and messaging for the product.
  • Partner with leadership on pricing and packaging.
  • Work with our founder and marketing team on website and top-level messaging.

Qualifications

• Experience in construction technology or adjacent built-world software companies.
• Ability to speak the industry's language credibly.
• Comfortable sitting inside a product team and influencing what gets built.
• Experience partnering closely with marketing teams.
• Hands-on operator with experience in setting up and measuring campaigns.
• Proven track record of launching products or features with measurable adoption.
• Experience conducting competitive analysis that influenced sales or product development.
• Strong writing skills to communicate complex technical capabilities clearly.
• Comfortable marketing AI-forward products with substance.
• Analytical mindset with goal-setting and result-tracking abilities.

Bonus points

• Direct experience marketing to general contractors, project owners, or specialty subcontractors.
• Familiarity with CPM scheduling, P6, or Microsoft Project.
• Demand-generation or ABM experience.

Benefits

• Base salary in the range of $150,000 to $200,000, depending on experience and location.
• Meaningful equity and full benefits.

Company Description

Construction runs on schedules, and for decades those schedules have lived in tools only a specialist can use. Planera changes that. Our platform brings the whole team, office and field, onto a shared visual canvas, and Manny, our AI scheduling assistant, helps teams build, track, and recover their plans. Contractors like Big D, Balfour Beatty, and Zachry have chosen Planera, in several cases over P6. We are SOC 2 Type 2 certified and remote-first across the US and Canada.