SEO & Content Marketing Manager

Role Description

Pets Best is seeking a high-impact SEO & Marketing Content Manager to drive a step-change in organic growth, demand capture, and conversion performance across our digital ecosystem. This role owns SEO and search-informed content end-to-end—from keyword strategy and technical optimization through landing page performance, lifecycle messaging, and downstream conversion impact. The successful candidate will combine deep SEO expertise with a strong conversion mindset and analytical rigor, operating with urgency in a fast-moving, transformation environment. This is a hands-on, performance-driven role focused on measurable business outcomes, not vanity metrics. You will play a critical role in closing near-term performance gaps while building scalable organic growth and content capabilities that professionalize the marketing organization. You will also ensure our content performs across modern search experiences, including Google AI Overviews and large language model (LLM) discovery (e.g., ChatGPT, Gemini).

Qualifications

• 4–6+ years of experience driving SEO-led organic growth with measurable conversion impact
• Proven success improving non-brand organic traffic
• Conversion rates and funnel efficiency
• Strong hands-on experience using SEO tools (SEMrush or similar)
• Google Analytics (GA4) and Search Console
• Deep understanding of search intent mapping to funnel stages
• On-page SEO and content optimization
• AI-driven and conversational search
• Strong analytical skills with the ability to translate data into action
• Excellent writing, editing and stakeholder communication skills

Requirements

• Own execution of SEO-driven content across blogs, landing pages, website copy and lifecycle touchpoints
• Write, optimize and refresh content to improve:
  • Non-brand organic traffic
  • Search relevance and intent alignment
  • Conversion and engagement rates
• Execute on-page SEO optimization including:
  • Title tags, meta descriptions, H1/H2s
  • Internal linking structures
  • Content updates tied to performance data
• Ensure content aligns explicitly to:
  • User intent and funnel stage
  • Keyword strategy and seasonal demand
  • Business and conversion objectives
• Own conversion performance of organic traffic, including:
  • Quote starts, lead submissions, and key downstream actions
• Partner with CRO, product, analytics and paid media teams to:
  • Identify drop-offs and friction across organic journeys
  • Improve landing page relevance, clarity, and speed
  • Translate keyword intent into high-converting page experiences
• Conduct ongoing keyword research, gap analysis and competitive analysis using tools such as SEMrush
• Build and maintain keyword-to-content and keyword-to-funnel mappings
• Inform prioritization of:
  • New content creation
  • Content refreshes
  • Landing page expansion
• Align editorial planning to:
  • Business priorities
  • Campaign calendars
  • Seasonal and category-specific demand
• Use search and intent insights to inform:
  • Lifecycle and email messaging
  • Paid landing page relevance
  • Partner and affiliate content
• Write and optimize lifecycle content to support:
  • Acquisition
  • Nurture
  • Retention and re-engagement
• Ensure content and messaging consistency across:
  • Organic search
  • Email and lifecycle journeys
  • Paid and partner channels
• Support conversion lift through message testing and content variants
• Optimize content for modern search experiences including:
  • Google AI Overviews
  • LLM-based discovery (ChatGPT, Gemini, etc.)
• Structure content to maximize visibility in:
  • Zero-click results
  • AI-generated summaries and recommendations
• Stay current on SEO and AI search evolution and apply best practices to execution
• Partner with engineering, product and analytics teams to:
  • Improve crawlability, indexation, and site performance
  • Support structured data and schema implementation
  • Help define SEO requirements for new templates and page types
  • CMS updates
  • Site enhancements and experiments
• Ensure SEO best practices are embedded into ongoing site development—not treated as one-off fixes
• Own reporting on organic performance tied to business outcomes, including:
  • Non-brand traffic growth
  • Conversions and assisted conversions
  • Funnel performance by content and keyword group
• Leverage GA4, Search Console and SEO platforms to:
  • Diagnose performance issues
  • Recommend prioritized actions
• Partner with analytics to improve:
  • Organic attribution
  • Journey visibility
  • Executive-ready reporting and insights

Benefits

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)