Channel Marketing Manager

Role Description

The Channel Manager leads the execution of customer and category initiatives for Showering, Bath Hardware, and Faucets at Lowe’s. This role serves as the primary channel marketing leader across all assigned categories, partnering closely with the Channel Director, Sales, and cross-functional teams to deliver customer strategies, drive category growth, and ensure best-in-class execution across merchandising, marketing, and omnichannel programs.

Responsibilities

• Category & Customer Execution
  • Own end-to-end execution of customer and category strategies across Showering, Bath Hardware, and Faucets for Lowe’s.
  • Lead development and execution of customer plans, aligning to broader channel and brand strategies.
  • Drive category growth by identifying opportunities across assortment, pricing, promotions, and merchandising.
  • Track and deliver against key category initiatives, timelines, and performance targets.
• Merchandising & Go‑to‑Market Support
  • Support omnichannel merchandising execution, including in-store resets, displays, and online content updates, in partnership with Sales, Ecommerce, and Creative teams.
  • Work closely with the Lowe’s Visual Merchant team to support category merchandising execution, including pod labels, signage, and off‑shelf merchandising solutions.
  • Coordinate execution of temporary and permanent merchandising elements to ensure alignment to category strategies and customer requirements.
  • Assist in preparation of sell‑in tools, product information, and customer-ready materials.
• Display & Selling Budget Management
  • Support planning, tracking, and management of display and selling budgets for assigned categories.
  • Ensure display and merchandising investments align to approved plans and are executed accurately.
  • Partner with internal teams and Lowe’s counterparts to coordinate budget usage, timelines, and execution details.
  • Maintain documentation and reporting to support visibility into spend and program execution.
• Marketing & Retail Media Support
  • Assist in the development and execution of customer‑specific marketing programs for assigned categories.
  • Partner with ecommerce and retail media teams to support activation plans aligned to category priorities.
  • Coordinate with internal stakeholders and external agency partners to execute marketing assets and merchandising solutions.
• Analytics & Insights
  • Monitor category performance, promotional execution, and merchandising effectiveness using internal reporting and customer data.
  • Compile insights, visuals, and summaries to support in customer reviews, line reviews, and business updates.
  • Support data accuracy and consistency across customer-facing materials and internal reporting.
• Cross‑Functional Collaboration
  • Partner with Sales, Product, Supply Chain, Creative, and Visual Merchandising teams to support aligned execution of category initiatives.
  • Assist with coordination of timelines, approvals, and deliverables to ensure on‑time execution.
  • Contribute to continuous improvement efforts by identifying execution gaps, merchandising opportunities, and process efficiencies.

Qualifications

• Bachelor’s degree in business, Marketing, or related field required.
• 7+ years of experience in channel marketing, category management, sales support, or retail marketing.
• Experience supporting Lowe’s or another large home improvement retailer strongly preferred.
• Working knowledge of omnichannel retail, merchandising fundamentals, and in‑store marketing execution.
• Strong analytical and organizational skills with the ability to manage multiple initiatives simultaneously.
• Effective communicator and collaborator across functions and organizational levels.
• Detail‑oriented with strong follow‑through and execution focus.

Benefits

• Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
• Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.