Director of Sales and Marketing

Director Of Sales And Marketing

Casa De Mañana Retirement Community is Hiring!

Director of Sales and Marketing

Full Time: Monday - Friday, with occasional weekends

Pay Range: $95,000 - $105,000 annual base salary, plus commission and incentives

Summary: Under the direction of the Executive Director, the Director of Marketing and Sales is responsible for the sales, marketing and public relations program for the community and achieving budgeted occupancy.

Detailed responsibilities:

• Provides quality Customer Service efficiently to residents, families, co-workers and vendors in a manner to ensure satisfaction
• Manages all aspects of the Sales and Marketing Department; including but not limited to all department budget and processing invoices to be paid
• Maintain focus on goal of 100% occupancy at all times
• Maintains accommodation inventory and tracks accommodation fee changes in accordance with the community budget/strategic plan
• Oversees FY planning Ensures there is a plan in place and executes the plan
• Initiates and oversees creating updated guestrooms
• Maintains the contact tracking database by checking month end figures and assuring that completed and consistent data is entered in the Dynamics system
• Assists with and has the overall responsibility for; event planning and marketing plans, responding to inquiry calls, touring, processing applications, interacting with prospects and current residents
• Manages and assists all members of the department
• Responsible for community outreach, local competitive market analysis, annual sales and marketing plan and external strategies and market rates
• Regularly reviews market rates with Executive Director to maintain competitiveness
• Provides direction, oversight and action to complete the sales process
• Initiates team building and goal setting Ensures an environment of positive teamwork and trust
• Works closely with Environmental Services and Maintenance departments as accommodations get prepared for new residents
• Walks through the community with an eye for cleanliness and recognizes and reports all repair and housekeeping issues
• Responsible for meeting established sales goals and having a focus of 100% occupancy by developing "out of the box" sales strategies and models
• Evaluates customer needs and builds productive and trustworthy relationships
• Source new sales opportunities and close sales to achieve monthly and annual goals
• Play a key role in increasing income and revenue for the community
• Negotiates with prospects, generates leads and qualifies prospects
• Manages sales and provides move-in coordination
• Completes home visits and encourages create follow up strategy with the sales team
• Attends and participates in the weekly and/or monthly committee and staff meetings assigned by Executive Director
• Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws Responsibilities include supervise Sales and Marketing staff, interview, accept and train volunteers; planning, assigning and directing work; appraising performance; addressing complaints and resolving problems
• Follows and ensures department safety standards, practice body mechanic techniques and participate in campus-wide safety programs
• Performs all duties in a safe and efficient manner Wears PPE/safety equipment as required for the job Reports any safety hazards and/or accidents to supervisor Follows highest standards of cleanliness

Education with Equivalent Qualifications:

Essential: Bachelor's Degree

Experience with Equivalent Qualifications:

2+ years experience in real estate, public relations, marketing/sales

Previous experience in Assisted Living, Independent Senior Living and Memory Care Strongly preferred.

Compensation Disclaimer: The actual compensation offered will depend on a wide range of factors including, but not limited to, the selected candidate's knowledge, skills, experience, training, education, and licensure/certifications (as applicable).

Front Porch is an Equal Opportunity Employer. We support all aspects of diversity and provide equal employment opportunity to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, disability or status as a veteran in accordance with the applicable nondiscrimination laws. Final candidates must successfully complete a pre-employment physical, physical abilities test, drug screen and criminal background clearance.